Jonathan Matias

About

Digital Product Designer & Webflow Developer with 5+ years of hands-on experience designing and building modern, responsive websites and digital products. I combine UX/UI design, Webflow development, product strategy and AI-assisted workflows to take projects from concept and Figma through to production. Experienced with CMS, responsive builds, interactions, SEO, performance optimisation and ongoing iteration. I enjoy bridging the gap between design and development to create digital experiences that are both visually strong and technically sound.

Specialties

Showcase Projects

Anywhere Pilates — Webflow Website Revamp

Lead Designer, Webflow Developer.

Website Revamp · Webflow Design & Development A complete visual refresh for a boutique Pilates studio, redesigned and built directly in Webflow. Anywhere Pilates needed a more modern and polished digital presence while keeping the experience simple for both new and existing clients. I redesigned the website directly in Webflow, using reusable components and responsive layouts to create a cleaner visual hierarchy and more intuitive experience across the site's core pages. Role & Scope UX/UI Design Web Design & Development Copywriting Interactions Content structure AI-assisted workflow ‍ The Approach Rather than taking the original website through a traditional Figma-first process, I designed and iterated directly within Webflow, using components and an AI-assisted workflow to move quickly from concept to finished implementation.

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Altitude Travel - A refined digital experience for a luxury travel consultancy specialising in personalised, once-in-a-lifetime journeys.

Lead Designer, Webflow Developer.

Project Overview Altitude Travel needed a modernised website that better reflected its premium travel offering and made it easier for prospective clients to understand the service and get in touch. The project involved revamping the existing website using a Webflow template, refining the visual direction, restructuring content and improving the overall user experience. Role & Scope Website Revamp UI Design Webflow Development Responsive Design Content Structure UX Refinement Template Customisation ‍ The Approach The existing website provided the foundation, but needed a stronger visual identity, clearer hierarchy and more engaging presentation. I adapted the Webflow template around the Altitude Travel brand and target audience, creating a more premium, editorial and welcoming experience while simplifying the journey from discovering the service to getting in touch.

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GQ Projects — Webflow Website Design & Development

Lead Designer, Webflow Developer.

GQ Projects — Webflow Website Design & Development A complete website redesign and build in Webflow for GQ Projects, an established Gauteng civil engineering and construction company. I created a modern, premium digital experience that moves away from traditional construction aesthetics, using bold typography, editorial layouts, cinematic imagery, strong visual hierarchy and a refined charcoal, red and white palette. The site highlights GQ Projects’ residential, commercial and industrial capabilities while creating a clear, polished path toward project enquiries.

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