Digital Marketeer and SEO Specialist At Arcavia Care Services

Sigma Capital Partners (“SCP”) is a real-asset focus developer, financier, and operator active in the Canadian seniors housing, infrastructure, and project finance sectors. The company includes three main entities: Sencap Partners, Sigma Asset Management, and Arcavia.

Arcavia Care Services (“ACS”) is the growing home care services division of Arcavia (a developer and owner of long-term care homes). ACS operates across the GTA, providing compassionate and professional in-home care services, including nursing and personal support, to enhance the quality of life for seniors, enabling them to continue to live independently in their homes while they age – arcavia.ca.

Sencap Partners Inc. (“Sencap”) is an established but quickly growing boutique project finance firm specializing in financial advisory and capital raising for infrastructure, power, and seniors housing projects across Canada – sencappartners.ca.

The Digital Marketeer and SEO Specialist will play a key role in ensuring that marketing and web content is optimized for reach and engagement for both ACS and Sencap. The end goal is to set both SCP companies up for success with effective and timely communications and SEO best practices that allow for the delivery of high-impact and high-performing marketing content.

Roles and Responsibilities: SEO Optimization

• Identifying relevant keywords and phrases to optimize websites for better search engine rankings.
• Creating a strategy that includes identifying target audiences, understanding their search behaviors, and setting goals.
• Improving Sencap and ACS websites’ content, including meta tags, headers, and images, to rank higher in search results.
• Managing all SEO operations to increase a company's search rankings.
• Analyzing competitors' SEO strategies and identifying opportunities for improvement.
• Using web analytics dashboards to gain insights.

Roles and Responsibilities: Digital Marketing

· Conceptualizing, planning, and executing comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and websites.

· Analyzing campaign performance metrics and key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.

· Leverage various digital channels to disseminate brand messaging, showcase product offerings, transaction and team announcements, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall.

The ideal candidate will possess the following:

• Experience in developing branded digital and social media content for platforms including but not limited to Facebook, Instagram, LinkedIn, and X.
• Demonstrated ability to create compelling social media content, including excellent copy, that converts users on objectives related to campaign and organizational growth actions like acquisition of email leads.
• Knowledge and experience with social media strategy, digital content creation, and community management.
• Experience with content creation applications including Adobe Creative Cloud.
• Proficiency in SEO tools such as Google Search Console and Google Tag Manager.

· Familiarity with HTML, CSS, and JavaScript is preferred for effective website analysis.

• Proficiency in English is essential.

· Job Type: Freelance/ Part-time (10 – 12 hours per week). The majority of time will be spent on ACS related work (i.e. ~ 80% per week).

· Schedule / Hours: Flexible

· Pay: $20 - $25 / hr.

· Applications can be submitted via email to homecare@arcavia.ca

SCP is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Job Types: Part-time, Freelance

Pay: $20.00-$25.00 per hour

Expected hours: 10 per week

Work Location: Hybrid remote in Oakville, ON L6J 7L9

Application deadline: 2025-05-16