Digital Marketing Specialist At The Solar Experts

Part-Time Digital Marketing Specialist (Webflow & No-Code Focus)  

The Solar Experts (TSE) / The Integrated Experts (TIE)  

Albuquerque, NM – Hybrid/Remote

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Join a fast-growing team as a Digital Marketing Specialist, driving results for our solar, roofing, and windows divisions. You'll own end-to-end marketing—boosting organic search, managing social campaigns, and optimizing landing pages to generate qualified leads for our sales team. This is a part-time, contract role with a clear path to full-time employment based on your impact.

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Responsibilities  

• Lead local SEO strategies: Google Business Profile, on-page SEO, citations, reviews, and Maps optimization  
• Manage and grow our social presence: create short-form videos, posts, community engagement, and content repurposing  
• Launch and test Webflow or no-code landing pages and lead funnels; implement UTM tracking, run A/B tests, and optimize conversion rates  
• Build weekly dashboards, tracking CAC, CPL, lead quality, appointment rates, and organic visibility  
• Collaborate closely with sales to refine offers, geo-targets, and the speed-to-lead process  
• Recommend marketing tools or vendor switches, and allocate budget based on channel performance

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Requirements  

• 1–3+ years hands-on experience in lead generation digital marketing—home services or solar/roof/windows a plus  
• Track record in local SEO and social content that delivers inquiries  
• Comfortable using WordPress and Webflow, GA4, Google Search Console, Tag Manager, and foundational CRM tools  
• Strong copywriting and video creation skills; you love running experiments to improve results  
• Bonus: experience with paid media (Meta, YouTube, or Google Ads), HubSpot/CRM, or being Spanish bilingual  
• Ability to work hybrid in Albuquerque, NM (87102)  
• Digital marketing experience: 1 year (preferred)

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How Success is Measured  

• Achieving or beating CAC targets for each service category  
• Growing qualified leads and appointment rates from organic and social channels  
• Increasing Google Business Profile engagement and overall website conversion

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Compensation & Growth  

• $35,000–$45,000 part-time salary (30 hrs/week, DOE)  
• Performance bonuses when you hit CAC and quarterly growth targets  
• Real path from contract to full-time based on results  
• Expected weekly hours: 25–32

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Ready to power up your marketing career with a fast-moving, high-impact team? Apply for one of the best remote creative jobs in the no-code and Webflow space—right here in Albuquerque, with flexible hybrid and remote options.