Email Marketing & Content Specialist At La Mesa Rv Inc

Are you a passionate marketing professional with a knack for creating compelling email campaigns? Join our team as an Email Marketing & Content Specialist with La Mesa RV, the leading Recreational Vehicle dealership in the U.S. In this remote creative role, you will manage sophisticated email marketing campaigns and enhance customer engagement through innovative content and technical skills. Your expertise in marketing automation and data analysis will deliver measurable results and foster lasting customer relationships.

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What You'll Do:

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• Email Marketing Strategy & Execution:  
• Develop and execute performance-driven email campaigns to maximize engagement using platforms like ActiveCampaign and DealerSocket.  
• Create advanced automation workflows that include welcome series and customer lifecycle campaigns.
• Implement segmentation strategies based on customer behavior for personalized experiences.

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• Content Creation & Management:  
• Write engaging product descriptions and compelling email copy using AI-powered tools (e.g., Jasper, Copy.AI).
• Maintain and update show information for RV events, ensuring accuracy and appeal.
• Develop content for seasonal campaigns that align with industry trends.

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• Web Development & Technical Innovation:  
• Utilize no-code platforms like Webflow and Squarespace for front-end web development tasks.
• Customize email templates using HTML/CSS for optimal rendering.
• Ensure proper tracking implementation for comprehensive performance measurement.

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• Data Analysis & Performance Optimization:  
• Track key performance metrics to refine marketing strategies continuously.
• Provide actionable insights based on data analysis to enhance the customer journey.
• Produce reports on email marketing effectiveness and customer retention.

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Qualifications:

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• 3-5 years of experience in email marketing and marketing automation, preferably in the automotive or high-consideration purchase sector.
• Strong expertise in ActiveCampaign and CRM systems (DealerSocket preferred).
• Proven ability to write conversion-focused copy and manage complex automation workflows.
• Technical proficiency in no-code development, HTML/CSS, and marketing analytics.
• Deep understanding of customer lifecycle marketing and data-driven strategies.

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Preferred Qualifications:

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• Bachelor's degree in Marketing, Communications, or related fields.
• Certifications in ActiveCampaign, HubSpot, or Google Analytics.
• Experience in RV or automotive industries and knowledge of seasonal marketing strategies.

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What Sets You Apart:

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• A strategic mindset with skills in developing comprehensive customer lifecycle strategies.
• Innovative technical skills and a proactive approach to emerging marketing technologies.
• Analytical prowess in attribution modeling and predictive analytics.

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Benefits:

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• Join a dynamic team that is redefining digital marketing in the RV industry.
• Opportunity to lead innovative email marketing campaigns and enhance your marketing skills in a supportive environment.
• Be part of America’s #1 RV dealership and contribute to its success while building relationships with RV enthusiasts nationwide.

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Ready to drive results in the RV industry? We want to hear from you!