Integrated Marketing Program Manager At SponsorUnited

Join SponsorUnited, a leading sports and entertainment technology platform, as an Integrated Marketing Program Manager. In this remote creative role, you will spearhead multi-channel marketing campaigns, ensuring effective coordination through our no-code tools and strategies.

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Key Responsibilities:

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1. Integrated Program Execution  

• Oversee integrated marketing campaigns across diverse channels.
• Act as the hub connecting brand, creative, and product marketing teams.
• Manage timelines and deliverables to ensure smooth execution of marketing initiatives.

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1. Creative Briefing & Asset Production  

• Draft clear creative briefs guiding content and design execution.
• Direct the creative process to deliver assets like website relaunches, landing pages, and ads.
• Enhance Sales Enablement materials including templates and collateral.

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1. Content Calendar & Channel Activation  

• Maintain the centralized marketing calendar for campaigns, content, and thought leadership.
• Coordinate across paid, owned, and earned channels for effective content delivery.
• Manage the social media pipeline to amplify product narratives and insights.

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1. ABM & Field/Event Marketing Support  

• Assist in executing Account-Based Marketing (ABM) campaigns.
• Collaborate with sales teams to promote events and manage post-event follow-up.

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1. Cross-Functional Collaboration  

• Partner with Product Marketing to execute go-to-market strategies.
• Work with growth and event leads to maintain campaign coordination and visibility.
• Proactively identify risks and address blockers during project execution.

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1. Performance Tracking & Process Optimization  

• Support campaign performance tracking and documentation.
• Identify areas for improving workflows and campaign coordination.
• Leverage insights to optimize engagement and ROI.

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Qualifications:

• 5–7+ years of B2B marketing experience, preferably within SaaS or high-growth environments.
• Demonstrated ability to manage integrated campaigns across multiple teams and channels.
• Strong creative writing skills with experience in multiple content formats.
• Highly organized with a detail-oriented mindset and proficiency in using calendars and checklists.
• Excellent communication skills with the capacity to navigate through ambiguity.
• Familiarity with marketing tools including Webflow, HubSpot, Asana, Google Ads, and LinkedIn Campaign Manager.

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Why SponsorUnited?

• Work remotely in a dynamic and fast-growing environment.
• Collaborate with leading professionals across sports, music, and technology.
• Contribute to innovative marketing strategies in a no-code landscape.

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Join us in revolutionizing the sports and entertainment marketing ecosystem!