Samba TV hiring Head of Growth Marketing, Demand Generation in San Francisco, CA | LinkedIn At Samba TV

Head of Growth Marketing, Demand Generation  

Samba TV | San Francisco, CA | Hybrid

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Join Samba TV and help transform how the world experiences television. Our cutting-edge proprietary data and technology connect audiences with new shows, movies, and advertising across every device. As industry leaders in AI-driven, data-powered insights, we’re fueling exciting innovation and smarter media engagement worldwide.

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We’re looking for a creative, ABM-savvy Head of Growth Marketing to lead demand generation and revenue growth. If you thrive on data-driven marketing, excel in B2B, and want to shape breakthrough multi-channel campaigns, this role is for you. Bonus points if you’re passionate about Webflow, no-code solutions, and the evolving landscape of remote creative jobs.

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What You’ll Do

• Design and implement a robust demand generation framework that increases awareness, generates qualified leads, and drives sales for Samba products.
• Launch innovative, multi-channel campaigns spanning SEO, SEM, social ads, retargeting, display, email, ABM, and industry events.
• Take ownership of ABM strategy and execution—leveraging tools like 6Sense as well as Salesforce, Hubspot, and modern marketing automation platforms.
• Build and refine ideal customer profiles, personas, and targeted segments in collaboration with Sales and cross-functional teams.
• Lead a content plan mapping compelling copy and landing pages (Webflow and no-code tools a plus) to each stage of the buyer journey.
• Set KPIs and create insightful dashboards to track and optimize marketing performance, conversion rates, and revenue impact.
• Analyze the sales funnel, identify bottlenecks, and drive optimization for each stage, providing regular performance insights to leadership.
• Partner with Business Operations to streamline lead flows and enhance automation, ensuring seamless handoff to Sales.
• Explore and deploy AI-assisted marketing technologies to boost team efficiency and results while supporting remote creative workflows.

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What You’ll Bring

• Bachelor’s degree or higher.
• On-site in San Francisco three days per week (potential for five days in the future).
• Advanced proficiency with B2B marketing platforms: 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads.
• Demonstrated success delivering creative new-user acquisition strategies and adapting across marketing functions.
• Extensive experience running digital demand/lead gen campaigns (SEO, SEM, social, display, email, ABM) and dashboard/reporting.
• Strong project management and creative problem-solving abilities.
• Skilled in translating marketing data into actionable, revenue-focused insights.
• Familiarity with Webflow and a passion for no-code tools (Webflow experience is a bonus).
• Constant curiosity about new marketing technology, including AI and automation, and how to apply them in remote creative jobs, growth, and demand generation.

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Why Samba TV

• Competitive base salary: $170,000 - $180,000 per year (New York/California; varies by experience and performance).
• Annual bonus and incentive programs.
• Comprehensive health, wellness, life, and disability insurance.
• Retirement savings plan.
• Flexible paid time off and holidays.
• Inclusive culture that celebrates diversity, empowers connection, and values meaningful impact.

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Samba TV is proud to be an equal opportunity employer. We’re committed to diversity, equity, and fostering an environment where everyone thrives.

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Visit Samba TV’s Applicant Privacy Policy to learn how we handle job applicant data. For EU residents, Samba Inc. is the data controller.

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Ready to drive creative growth marketing and shape the future of media? Apply today and join a team at the forefront of digital and no-code innovation.