Samba TV hiring Head of Growth Marketing, Demand Generation in San Francisco, CA | LinkedIn At

Head of Growth Marketing, Demand Generation  

Samba TV | San Francisco, CA (Hybrid On-Site)  

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Join Samba TV and help shape the future of television. We're a global leader in streaming and broadcast video measurement, leveraging proprietary data and AI-driven insights to connect media companies, advertisers, and viewers across every device. We’re passionate about transforming the viewing experience and enabling smarter, data-driven decisions for our partners.

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We’re searching for an innovative B2B Head of Growth Marketing to drive demand generation and accelerate revenue growth. If you’re a creative marketer skilled in ABM strategies, digital campaign execution, and enjoy collaborating in a dynamic, tech-forward environment, you’ll be right at home on our team.

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Responsibilities  

• Build and lead a best-in-class demand generation strategy to boost awareness, preference, and high-quality lead generation for Samba TV’s solutions.
• Design and launch multi-channel marketing campaigns across SEO, SEM, retargeting, display, email marketing, account-based marketing (ABM), and event initiatives.
• Own ABM planning and execution, leveraging platforms like 6Sense to guide targeted, data-driven B2B journeys.
• Partner with sales, product, and operations teams to define and refine ideal customer profiles, buyer personas, and segmentation strategies.
• Create and manage compelling content for each stage of the customer journey—including engaging ad copy and impactful landing pages using tools like Webflow and other no-code platforms.
• Establish KPIs and insightful dashboards to quantify campaign impact and revenue contribution.
• Analyze and optimize sales funnel performance, identifying conversion bottlenecks and uncovering growth opportunities.
• Regularly share key marketing insights and performance updates with stakeholders across the business.
• Collaborate with business operations to streamline lead flow, integrating and optimizing marketing automation tools such as 6Sense, Salesforce, Hubspot, and more.
• Champion the adoption of AI-assisted marketing tools to drive efficiency and measurable results.

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What We’re Looking For  

• Bachelor’s degree or higher.
• 3+ days/week in our San Francisco office (with potential for more in the future).
• Expertise with 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads.
• Demonstrated success in launching and scaling demand generation and lead acquisition campaigns across digital channels.
• ABM specialist with a proven track record in B2B marketing strategy and execution.
• Strong project management skills and a creative, problem-solving approach.
• Experience building measurement frameworks and reporting dashboards that link marketing activity to revenue.
• Familiarity with Webflow or no-code tools to develop, test, and optimize landing pages—you don’t have to be a developer, but a creative no-code mindset is a plus.
• Passion for new marketing technologies, especially AI-driven growth solutions.

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Why You’ll Love Working Here  

• Competitive base salary in the $170,000–$180,000 range (New York/California), plus annual bonus and additional incentives.
• Comprehensive health insurance, wellness benefits, life and disability coverage.
• 401(k) with matching, paid holidays, and generous PTO.
• Remote creative job flexibility as part of our hybrid team.
• Opportunity to work on meaningful projects that impact global audiences.
• Inclusive, diverse workplace that celebrates your unique perspective.

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Samba TV is committed to building an inclusive culture reflecting the communities we serve. We’re proud to be an equal opportunity employer—your path here is determined by talent and passion.

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Learn more about how we handle your data: Samba TV Applicant Privacy Policy. Candidates in the EU, Samba Inc. is the data controller.

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Ready to lead growth marketing at the intersection of technology, creativity, and no-code innovation? Apply now and help us transform TV for everyone.