Samba TV hiring Head of Growth Marketing, Demand Generation in San Francisco, CA | LinkedIn At Samba TV

Head of Growth Marketing, Demand Generation  

Location: San Francisco, CA (Hybrid Role)

​

Join Samba TV in redefining how the world experiences television. Our proprietary data and AI-powered technology connect media companies and advertisers to global audiences, transforming video engagement across all devices. As a fast-growing leader in our industry, we’re on a mission to innovate and shape the future viewing experience.

​

We’re seeking an inspiring and strategic Head of Growth Marketing to drive B2B demand generation, sales revenue, and brand presence. If you’re a performance marketing expert, passionate about ABM, digital campaigns, and leveraging the latest in no-code and AI-driven tools (including Webflow), this is your opportunity to make a major impact. Become a key player on our creative team at the forefront of remote creative jobs in the tech and marketing space.

​

Responsibilities

​

• Design and execute a comprehensive demand generation strategy that creates preference for Samba TV products, generates qualified leads, and fuels revenue growth.
• Launch innovative, multi-channel campaigns—including SEO, SEM, display ads, retargeting, email, ABM, and live events—to boost audience awareness, engagement, and intent.
• Lead account-based marketing (ABM) initiatives using platforms like 6Sense, orchestrating seamless alignment between sales and marketing throughout the customer journey.
• Partner with Sales and cross-functional teams to define customer profiles, develop targeted segments, and nurture leads at every stage.
• Oversee creation of high-impact content—including ad copy and optimized landing pages (with Webflow and no-code tools)—mapped to each buyer persona and stage of the journey.
• Establish KPIs and deliver insightful reporting with dashboards that clearly tie marketing efforts to revenue outcomes.
• Analyze sales funnel stages to spot bottlenecks, optimize conversion paths, and share actionable insights with stakeholders at every level.
• Collaborate with Business Operations to streamline lead flow, integrating and enhancing tools like Salesforce, HubSpot, and 6Sense.
• Explore and deploy AI-driven and no-code marketing solutions to drive efficiency and results.

​

Requirements

​

• Bachelor’s degree or higher.
• Ability to work on-site in San Francisco at least 3 days per week; may move to 5 days in the future.
• Mastery of 6Sense, Salesforce, HubSpot, Google Analytics, Meta for Business, and LinkedIn Ads.
• Proven experience leading successful demand generation campaigns across digital and creative channels: display, social, SEM, SEO, email, and ABM.
• Creative thinker with a track record in user acquisition, adaptable to multiple roles within a fast-moving creative/tech environment.
• Exceptional project management and analytical skills; expertise in building performance dashboards that highlight marketing’s revenue impact.
• Hands-on familiarity with Webflow and no-code tools is a strong plus.
• Passionate about evolving marketing technologies, including AI-assisted solutions.

​

Perks & Benefits

​

• Highly competitive base salary ($170,000–$180,000/year, depending on experience and location)
• Annual bonus potential, plus short- and long-term incentive programs
• Comprehensive health, wellness, life, and disability insurance
• Retirement savings plan, paid holidays, and generous PTO
• Work with industry-leading talent in data, AI, marketing strategy, and no-code development
• A diverse, inclusive culture committed to professional growth and real-world impact

​

Samba TV is an equal opportunity employer. We value diversity and aim to create an inclusive environment where all team members can thrive.  

For details on how we handle applicant data, please see our Applicant Privacy Policy.

​

Ready to take your growth marketing expertise to the next level? Apply today and help drive the future of TV with Samba!