Senior Content Writer At York and Chapel Design

Founded in 2001, York & Chapel is an international interactive marketing agency with offices in Connecticut, Philadelphia, Toronto, Vancouver, and Istanbul. We also work out of New York and San Francisco, where many of our clients are. We are designers, writers, and strategists who use today’s marketing technologies to build strong, vibrant communities around brands. As cultural technologists and marketers, we have many tools that are constantly changing and evolving. Our purpose is to offer them to each and every client in very customized and inspired ways.

Reporting to the Chief Marketing Officer, the Senior Content Writer will play a critical role in shaping brand messaging, content strategy, and editorial direction for clients. This role requires expertise in brand positioning, tone of voice development, and crafting content that aligns with strategic marketing goals.We are looking for candidates who can demonstrate confidence in presenting new ideas and help us win over clients, whether start-ups or Fortune 500 companies.

Y&C is a fast-paced environment. The candidate will be experienced in web copywriting, content audits, information architecture, social media strategy, proposal writing, and team leadership. Additionally, the Senior Content Writer will manage internal and external writers, contribute to business development, and support company-wide strategic planning.

Job Overview

As our Senior Content Writer, you will develop brand messaging, craft compelling content, and bring creative concepts to life across multiple platforms. You’ll work on everything from website copy and digital campaigns to brand storytelling, sales enablement, and advertising copy.Whether it's an attention-grabbing ad, an inspiring brand manifesto, or a persuasive case study, your words will build brand equity, engage audiences, and support business growth. If you love the challenge of writing for diverse brands and industries, have a knack for storytelling that stirs emotion and drives action, and can turn creative ideas into powerful messaging, this is the role for you.

Key Responsibilities Creative

Concepting & Brand Messaging

• Develop creative concepts, key messaging, and brand storytelling that capture audience attention.
• Craft brand positioning statements, taglines, and tone of voice guidelines for clients.
• Write engaging campaign messaging, ad copy, and creative narratives across multiple channels.
• Collaborate with designers, strategists, and creative teams to develop impactful marketing campaigns.
• Ensure all brand messaging aligns with client objectives, audience insights, and business goals.

Content Strategy & Development

• Develop and implement brand and content strategies that strengthen positioning and engagement.
• Translate complex ideas into compelling, easy-to-digest content for different industries and audiences. This includes both B2C and B2B audiences.
• Write content for websites, blogs, print, and broadcast media, email campaigns, marketing materials, and sales enablement tools.
• Conduct content audits, information architecture planning, and web copywriting to enhance clarity and impact.
• Optimize web content for SEO, readability, and engagement, including keyword research and meta descriptions.

Social Media & Editorial Content

• Develop and execute content strategies for social media and digital platforms that drive engagement.
• Write engaging, on-brand social media copy that aligns with audience preferences and industry trends.
• Manage editorial content calendars, ensuring brand consistency and strategic messaging across platforms.

Sales Enablement

• Write sales and marketing collateral that supports business development efforts and drives conversions.
• Craft persuasive proposals, RFPs, and presentations that showcase agency expertise and success stories.
• Develop case studies and thought leadership content that highlight the impact of our work.

Additional Responsibilities

• Stay updated on industry trends, content marketing innovations, and SEO best practices.
• Edit and proofread content to ensure accuracy, consistency, and brand alignment.
• Manage multiple projects and meet deadlines in a fast-paced, agency-driven environment.

Requirements

• 5+ years of experience in content writing, brand strategy, and content marketing (agency experience preferred).
• Strong expertise in brand messaging, positioning, and tone of voice development.
• Experience developing creative campaign messaging, ad copy, and high-impact storytelling.
• Proven experience with website content strategy, content audits, and web copywriting.
• Solid understanding of SEO best practices, content structure, and information architecture.
• Experience developing social media strategies and editorial content.
• Strong background in B2B sales enablement, proposal writing, RFPs, and case study development.
• Ability to adapt writing style and messaging for different industries, audiences, and platforms.
• Excellent storytelling, research, and editing skills with a strong portfolio of impactful work.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced setting.

Preferred Qualifications

• Possesses exceptional communication skills, written, verbal, and listening skills
• Solid understanding of creative and production processes
• Demonstrates confidence communicating with clients on day-to-day activities, presenting new ideas, or addressing objections
• Must be a proactive problem solver with the ability to anticipate the needs of the client
• Self-motivated and always take initiative
• Must have great attention to detail, be organized and flexible to manage in an ever-changing environment
• Able to speak about and address issues surrounding technologies the company is developing
• Proficiency in Google Workspace and other project management and productivity tools
• A relevant degree, diploma, or equivalent experience

About York & Chapel: How does technology live happily with big-brain brand strategy and dynamic shareable social content? How do one-of-a-kind experiences play nice with meticulous measurable results? At Y&C, we elegantly solve the Rubik’s cube of marketing challenges for some of the world’s most notable companies. That’s Technology Beautifully Articulated. York & Chapel is an agency with 23+ years of experience looking at the world through an ever-evolving technology filter – going beyond traditional website development, mobile applications, and microsites to a place few agencies tread. Join a team of talented designers, developers, writers, strategists, and account managers who are just as passionate as you are about bringing innovative and cutting-edge ideas to life. Some of our current clients include Fortune 500 companies in technology, entertainment, telecommunications, and luxury goods.

This is York & Chapel.

Specialties: Program and campaign strategy and development, enterprise UI/UX, branding, creative development, marketing, mobile and emerging platforms, social media, website design and implementation.

Job Types: Full-time, Permanent

Pay: $60,000.00-$75,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Bachelor's Degree (required)

Experience:

• Copywriting: 5 years (required)
• Agency work: 5 years (required)

Language:

• English (required)

Location:

• Vancouver, BC V5X 3A2 (required)

Work Location: Hybrid remote in Vancouver, BC V5X 3A2

Application deadline: 2025-04-18