Brand and Web Designer

About the Company

Finch is a Series B company revolutionizing employment by building the infrastructure that powers every facet of work. Backed by leading investors including General Catalyst, Menlo Ventures, and Y Combinator, Finch is solving complex problems in the B2B SaaS landscape with a team of problem solvers who value velocity, curiosity, empathy, and diverse perspectives.

About the Role

Finch is seeking a Brand and Web Designer to own and evolve how the company's brand shows up in the world. In this role, you'll be the primary brand designer—deeply embedded within the marketing team and closely partnered with company leadership—defining how Finch tells its story, differentiates in a crowded B2B SaaS landscape, and scales with the company. This is a builder's role focused on where brand meets market, with approximately 60% of your time dedicated to web and paid advertising, and the remainder spanning system work, events, illustration, and real-world campaigns. Based in San Francisco, CA, you'll operate as a self-starter comfortable owning decisions, setting a high bar, and building a brand with intention and systems thinking.

Responsibilities

• Own Finch's website end-to-end—design and ship the homepage, solution pages, and landing pages, making conversion-focused decisions and sharpening brand storytelling alongside marketing, product design, and engineering
• Lead paid advertising creative across paid social, display, and partner channels—concepting, producing, and iterating on ad creative directly with growth
• Own and design high-quality brand assets across campaigns, web, sales materials, events, social, and internal storytelling
• Define and evolve Finch's brand system, including core visual assets, guidelines, and reusable components
• Build templates, libraries, and standards—and the AI-enabled workflows around them—that empower the marketing team to execute consistently without requiring your involvement on every asset
• Maintain a high bar for quality and consistency across every brand touchpoint
• Balance speed, craft, and risk—knowing when to move fast, when to polish, and when to push into new creative territory
• Translate a complex technical infrastructure product into clear, compelling visual stories that resonate with audiences far beyond technical users
• Collaborate closely with marketing, founders, sales, product, and external partners to ensure brand aligns with business goals

Requirements

• 6+ years of experience in brand design, visual design, or marketing-focused creative roles
• Prior experience at a brand or design-focused organization with demonstrated expertise in building cohesive brand systems
• Strong portfolio showcasing web design, paid advertising creative, and brand work that drives business results
• Proficiency in design tools and the ability to work with Webflow or similar web design platforms
• Ability to think holistically about problems, operate as a self-starter, and drive ideas from inception through completion
• Excellent communication skills and ability to collaborate with cross-functional teams including C-suite leadership, marketing, product, and engineering

Nice to Have

• Experience designing for B2B SaaS companies or complex technical products
• Familiarity with AI-enabled design workflows and automation
• Background in event design or campaign-driven creative work
• Experience working at a Series B or similar growth-stage company

Finch is a Series B startup building infrastructure that powers employment and work management. They are backed by top-tier VCs including General Catalyst, Menlo Ventures, and YCombinator.