Digital Content & Optimization Manager

About the Company

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. The organization emphasizes collaboration, communication, core business focus, risk management, and striving for exceptional outcomes.

About the Role

Group 1001 is seeking a Digital Content & Optimization Manager to join their team in Waltham, MA. This role serves as the central point of coordination between content, SEO, marketing, and analytics functions, overseeing the organization's digital web presence and day-to-day Content Management System operations. You'll work with Webflow or similar CMS platforms while acting as the primary liaison with the external SEO agency, managing SEO recommendations and ensuring website optimization. This position is ideal for someone with strong technical CMS expertise, SEO knowledge, project coordination skills, and analytical acumen who thrives in cross-functional collaboration.

Responsibilities

• Oversee day-to-day operation and management of the Content Management System (CMS), ensuring efficient content publishing workflows and maintaining accuracy, consistency, and quality of all website content
• Serve as the primary point of contact for the SEO agency, managing intake and implementation of SEO recommendations, tracking deliverables, and ensuring alignment with organizational goals
• Monitor SEO performance metrics and trends; gather and distribute performance reports to internal stakeholders with actionable insights
• Conduct regular content audits to identify and fix broken links, missing images, and other content-related issues
• Coordinate with cross-functional teams (marketing, design, IT, development) to execute website updates that maintain cohesive brand presence and implement SEO best practices
• Ensure analytics initiatives are executed effectively, including tagging, dashboards, and performance tracking; translate engagement data into actionable recommendations for stakeholders
• Implement tracking mechanisms for marketing-related content to measure the performance and effectiveness of paid media campaigns

Requirements

• Bachelor's Degree or equivalent training and experience
• 3-5 years of experience in insurance or annuity products, or a related role
• Experience with Contentful or Webflow (CMS)
• Experience with Google Analytics or FullStory (Analytics)
• Knowledge of insurance and annuity products, insurance law, customer service, contract provisions, and company operations
• Excellent oral, written, listening, and presentation skills with ability to clearly articulate complex information to stakeholders
• Demonstrated ability to employ entrepreneurial spirit to service existing business and identify profitable new business opportunities

Group 1001 is a consumer-centric, technology-driven family of insurance companies focused on delivering outstanding value and operational performance through financial strength and deep insurance expertise.