Digital Designer

About the Company

Gradient Financial Group is a growing financial services organization with twelve specialized entities, including Luson Media, a full-service branding, marketing, and PR firm. They focus on helping financial services professionals scale through strategy, creativity, and performance-driven marketing.

About the Role

Are you a design-forward thinker excited by well-crafted email templates and high-converting landing pages? Gradient Financial Group is seeking a Digital Designer to bring brands to life through thoughtful visual design. This is a mid-senior level, full-time position based in Arden Hills, MN, with a hybrid work arrangement. You'll work hands-on with Webflow, HubSpot, and Figma to create digital assets that drive results.

Responsibilities

• Design and build high-performing emails in HubSpot, including nurture sequences, campaign sends, and automated workflows
• Create and maintain landing pages in Webflow that are visually compelling, on-brand, and optimized for conversion
• Translate creative briefs and brand guidelines into polished digital assets across email, landing pages, and web
• Collaborate with marketing and content teams to concept and produce campaign visuals, social graphics, and supporting design assets
• Maintain design consistency across templates, modules, and reusable components in HubSpot and Webflow
• Work within and help evolve brand style guides to ensure cohesive visual identity across all digital touchpoints
• Support A/B testing efforts by producing design variations for email and landing page experiments
• Resize, adapt, and repurpose creative assets across formats and channels (email, web, social, print)
• Stay current on email design best practices, accessibility standards, and cross-client rendering requirements

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or related field — or equivalent professional experience
• 3+ years of experience in digital design, with a portfolio demonstrating email and landing page work
• Hands-on experience building and managing templates in HubSpot (email and landing pages)
• Proficiency in Webflow for designing and publishing landing pages independently
• Strong working knowledge of Figma for UI design, prototyping, and design handoff
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Solid understanding of HTML/CSS as it applies to email and web design
• Eye for typography, layout, and visual hierarchy in digital environments
• Ability to manage multiple projects and deadlines in a fast-paced team environment

Nice to Have

• Experience in financial services or regulated industries

Benefits & Perks

• Competitive compensation and comprehensive benefits
• 4 weeks of accrued PTO, plus 9 paid holidays
• Medical, dental, vision, life insurance, and 401(k)
• 8 hours of paid volunteer time off (VTO)
• Ability to work in-office four days per week with one remote workday
• Ongoing professional development and training
• Collaborative team environment that values expertise, initiative, and growth

Gradient Financial Group is a growing financial services organization with twelve specialized entities, including Luson Media, a full-service branding, marketing, and PR firm focused on helping financial services professionals scale through strategy, creativity, and performance-driven marketing.