Digital Marketing Generalist

About the Company

Della Infotech is a technology company seeking talented digital marketing professionals to join their growing team. They're looking for experienced marketers who can manage digital properties and drive business results in a fast-paced environment.

About the Role

As a Digital Marketing Generalist at Della Infotech, you'll take ownership of day-to-day website management and optimization in a remote position. This role is both strategic and hands-on, requiring someone who can manage website updates, analyze performance data, and collaborate across teams to ensure digital properties stay accurate, user-friendly, and aligned with brand goals. You'll be a great fit if you have 8+ years of digital marketing experience, strong CMS expertise (including Webflow), and a passion for continuous improvement and brand consistency.

Responsibilities

• Assist in managing day-to-day website updates, including page builds, content edits, image updates, and navigation changes
• Maintain accuracy and consistency of website content across pages, ensuring alignment with brand standards
• Partner with internal teams to implement website updates and enhancements based on business needs
• Support site optimization efforts, including basic SEO best practices, metadata updates, and content structure improvements
• Monitor website performance using analytics tools and share insights on key metrics and trends
• Conduct routine QA to ensure site functionality, links, forms, and integrations are working properly
• Support implementation of tracking, tagging, and basic technical updates in collaboration with developers
• Help maintain and organize CMS content, templates, and components for scalability and ease of use
• Document processes, workflows, and updates to support consistency across teams

Requirements

• 8+ years in digital marketing, web management, or campaign execution
• Hands-on experience working within a CMS such as WordPress, Drupal, or Webflow
• Strong attention to detail with a focus on accuracy and quality control
• Understanding of website structure, content management, and user experience best practices
• Familiarity with analytics tools (e.g., Google Analytics) and ability to interpret basic performance metrics
• Strong organizational and project management skills, with the ability to manage multiple requests
• Basic knowledge of HTML, CSS, or web editing tools
• Experience working with developers or within structured deployment environments (e.g., dev, staging, production)
• Exposure to accessibility standards (e.g., ADA compliance)
• Experience supporting multi-site or multi-brand environments

Della Infotech is seeking a Digital Marketing Generalist to manage day-to-day website performance, optimization, and maintenance, ensuring digital properties align with brand and business goals.