Digital Marketing Generalist

About the Company

Peritus Inc. is a forward-thinking organization that leverages digital expertise to drive business growth and innovation. The company values precision, collaboration, and continuous improvement across its digital ecosystem.

About the Role

As a Digital Marketing Generalist at Peritus Inc., you'll play a vital role in managing and optimizing the company's digital properties. This mid-senior level position is both strategic and hands-on, combining day-to-day website management with performance analysis and cross-team collaboration. You'll work with modern CMS platforms like Webflow to ensure websites remain accurate, user-friendly, and aligned with brand goals. This is an ideal opportunity for a detail-oriented professional with 8+ years of digital marketing and web management experience who thrives in a structured, collaborative environment.

Responsibilities

• Manage day-to-day website updates, including page builds, content edits, image updates, and navigation changes
• Maintain accuracy and consistency of website content across all pages, ensuring alignment with brand standards
• Partner with internal teams to implement website updates and enhancements based on evolving business needs
• Support site optimization efforts, including SEO best practices, metadata updates, and content structure improvements
• Monitor website performance using analytics tools and share actionable insights on key metrics and trends
• Conduct routine QA testing to ensure site functionality, links, forms, and integrations are working properly
• Support implementation of tracking, tagging, and technical updates in collaboration with developers
• Help maintain and organize CMS content, templates, and components for scalability and ease of use
• Document processes, workflows, and updates to ensure consistency across teams

Requirements

• 8+ years of experience in digital marketing, web management, or campaign execution
• Hands-on experience working within a CMS (e.g., WordPress, Drupal, Webflow)
• Strong attention to detail with a demonstrated focus on accuracy and quality control
• Understanding of website structure, content management, and user experience best practices
• Familiarity with analytics tools (e.g., Google Analytics) and ability to interpret basic performance metrics
• Strong organizational and project management skills with the ability to manage multiple concurrent requests
• Basic knowledge of HTML, CSS, or web editing tools
• Experience working with developers or within structured deployment environments (dev, staging, production)
• Exposure to accessibility standards (e.g., ADA compliance)
• Experience supporting multi-site or multi-brand environments

Peritus Inc. is seeking a Digital Marketing Generalist to manage day-to-day website performance, optimization, and maintenance across their digital properties.