Digital Marketing Specialist

About the Company

BIG HAPPY is a dynamic marketing and advertising services company based in New York. They specialize in integrated digital marketing initiatives and help brands drive awareness, engagement, and performance across digital channels through strategic campaign execution and creative excellence.

About the Role

BIG HAPPY is hiring a Digital Marketing Specialist to support and execute integrated digital marketing initiatives across paid media, website management, social media, and campaign operations. In this full-time role, you'll work cross-functionally with Marketing, Creative, and Sales teams to optimize campaign performance and maintain consistency across the brand's digital presence. This is an ideal opportunity for an organized, detail-oriented marketer with 2-4 years of experience who thrives in a fast-paced environment and is proficient with tools like Webflow, HubSpot, and Google Analytics.

Responsibilities

• Support the execution and optimization of paid media campaigns across Meta, Google, LinkedIn, and programmatic channels, including campaign setup, audience targeting, budget pacing, QA, and performance monitoring
• Manage day-to-day website updates, landing page coordination, and CMS maintenance using Webflow and other platforms
• Support SEO best practices including metadata updates, keyword optimization, and website performance monitoring
• Coordinate organic social media content creation, publishing, scheduling, content calendars, and community management support
• Assist with email marketing campaign builds, audience segmentation, testing, and deployment
• Compile campaign performance reports, create dashboards, and identify optimization opportunities across digital channels
• Coordinate with Marketing and Creative teams to ensure assets, messaging, and deliverables are aligned and delivered on time
• Monitor digital marketing trends, platform updates, and emerging opportunities to support continued growth and innovation

Requirements

• 2-4 years of experience in digital marketing, paid media, or campaign coordination
• Familiarity with platforms including HubSpot, Meta Ads Manager, Google Analytics, Webflow, and social media management tools
• Strong organizational and project management skills with meticulous attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Analytical mindset with the ability to interpret campaign performance data and identify optimization opportunities
• Strong written and verbal communication skills
• Understanding of comprehensive digital marketing best practices across paid, owned, and earned channels

Nice to Have

• Experience working cross-functionally with Marketing, Creative, Sales, Client Services, or external partners

Benefits & Perks

• Competitive base salary of $65,000 - $75,000 per year plus 10% semiannual bonus
• Comprehensive healthcare coverage including Medical, Dental, and Vision
• Unlimited PTO—take the time you need
• Company-provided laptop
• Participation in Big Happy's stock program
• Paid Parental Leave
• Summer Fridays
• Collaborative team culture with emphasis on celebrating wins, learning from challenges, and fostering continuous career growth
• Inclusive workplace where you can be yourself, contribute meaningfully, and be valued for your impact