Digital Marketing Specialist
Job Description
About the Company
SiriusXM and its portfolio of brands—including Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect—are leading a new era of audio entertainment by delivering compelling subscription and ad-supported experiences for listeners in the car, at home, and on connected devices. Pandora CloudCover, part of the SiriusXM family, is one of the fastest-growing music-for-business services, providing copyright-compliant, ad-free licensed music solutions to Fortune 500 companies and respected non-profit organizations.
About the Role
Pandora CloudCover is seeking a highly motivated Digital Marketing Specialist to drive customer acquisition and growth across SMB and Enterprise segments. In this Los Angeles-based position, you'll execute strategic digital marketing initiatives, manage website content in Webflow, and optimize our online presence to generate leads and drive engagement. This is an exciting opportunity for someone with strong analytical skills and digital marketing expertise who thrives in a fast-paced, results-driven environment.
Responsibilities
- Execute digital marketing initiatives designed to drive awareness, engagement, and lead generation across SMB and Enterprise segments
- Develop and maintain a structured content calendar, supporting the creation of high-quality assets including blog posts, industry articles, and guides
- Update and manage website content within Webflow CMS, ensuring accuracy, consistency, and alignment with brand and SEO best practices
- Partner with external SEO agencies to monitor performance, track key metrics, and implement optimization recommendations
- Apply SEO best practices and monitor search engine updates to strengthen domain authority, improve content visibility, and enhance site performance
- Support the optimization of key conversion points within the marketing funnel, including landing pages, calls-to-action, and lead capture forms
- Track, analyze, and report on SEO, AEO, and LLM campaign performance
- Assist in the execution and analysis of A/B tests to improve conversion rates and user engagement
- Manage social media channels, including content publishing, performance monitoring, and initiatives to grow brand presence and engagement
- Conduct market and competitor research to inform campaign strategy and content development
Requirements
- Bachelor's degree or equivalent professional experience
- 1–3 years of experience in marketing, digital marketing, or content development
- Foundational knowledge of SEO, LLM, AI, digital marketing, and content performance measurement
- Experience working with a CMS platform (Webflow preferred)
- Understanding of search engine ranking factors and digital marketing best practices
- Strong analytical capabilities with the ability to interpret data and translate insights into action
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment
- Legal authorization to work in the United States
Benefits & Perks
- Competitive base salary range: $61,500–$93,350 (based on skills, qualifications, and experience)
- Discretionary bonus eligibility
About the Company
Pandora is looking for a marketing based in Los Angeles, CA.
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