Digital Marketing Specialist

About the Company

RedStream Technology is a forward-thinking organization supporting innovative SaaS clients in the B2B enterprise software space. They're building a team of marketing professionals who understand the complexity of modern digital marketing and account-based strategies.

About the Role

RedStream is hiring a Digital Marketing Specialist to drive brand awareness, demand generation, and pipeline growth through strategic paid media and account-based marketing (ABM) initiatives. This hybrid position in Manhattan, NY is perfect for a mid-senior marketer who excels at both strategic planning and hands-on execution. You'll own paid digital campaigns, manage ABM programs, contribute to web experiences built in Webflow, and create compelling marketing assets—all while working closely with cross-functional teams.

Responsibilities

• Plan, execute, and continuously optimize paid digital campaigns across LinkedIn Ads, Google Ads, and industry partner channels while monitoring KPIs and translating data into actionable insights
• Conduct rigorous A/B testing across audiences, messaging, creative, and landing pages to improve ROI and campaign performance
• Collaborate cross-functionally to execute integrated ABM campaigns spanning paid media, email, content, and web for target accounts
• Support website updates, landing page builds, and digital experience improvements, including Webflow-based projects
• Apply modern SEO and AEO best practices to strengthen organic visibility and content performance
• Develop and adapt digital and campaign assets using modern marketing tools, including AI tools like Claude
• Write sharp, on-brand copy for ads, landing pages, articles, emails, and other campaign touchpoints

Requirements

• 3+ years of digital marketing experience in a B2B software environment
• Hands-on expertise with LinkedIn Ads and Google Ads—deep platform knowledge, not just surface-level
• Strong understanding of multi-stakeholder ABM, B2B buyer journeys, and campaign strategies that support longer sales cycles
• Excellent copywriting skills for both performance and brand-focused messaging
• Solid analytical skills with the ability to turn metrics into strategic decisions
• Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced environment

Nice to Have

• Experience with Webflow for website updates and landing page builds
• Familiarity with AI tools like Claude for marketing content production

Benefits & Perks

• Hybrid schedule: 4 days in-office, 1 day remote
• Competitive benefits package including medical, dental, and 401(k)
• Reports directly to Head of Marketing

RedStream Technology is a staffing/consulting firm placing digital marketing specialists with B2B SaaS clients. They specialize in digital and account-based marketing (ABM) recruitment and talent placement.