Digital Marketing Specialist (Webflow)

About the Company

HireBoost is a fast-growing recruitment and talent solutions company founded in 2021, headquartered in Orlando with a workforce of 11-50 employees. They specialize in helping organizations improve performance through data-driven solutions and are committed to recruiting top talent across Latin America and beyond.

About the Role

HireBoost is seeking a hands-on Digital Marketing Specialist to execute and optimize marketing strategies across multiple channels including SEO, Webflow, email automation, and paid social advertising. This remote position (based in LATAM, open to USA candidates) is perfect for a strategic marketer who can own the full digital marketing lifecycle—from SEO optimization and Webflow site management to email campaigns and LinkedIn lead generation. You'll combine technical expertise with creative design skills to drive organic traffic, conversions, and brand growth across all digital touchpoints.

Responsibilities

• Own on-page, technical, and content SEO initiatives, including keyword research, content mapping, optimization, and performance monitoring through Google Search Console and GA4
• Build, maintain, and optimize pages, landing pages, and CMS collections in Webflow to improve user experience, conversion rates, and overall site performance
• Run A/B tests, implement website improvements, and integrate marketing tools, analytics, forms, and third-party scripts
• Create and manage nurture sequences, newsletters, and lifecycle campaigns with audience segmentation and automated workflows
• Manage organic and paid LinkedIn campaigns, including audience creation, campaign launches, performance monitoring, and budget optimization for CPL and CTR
• Create presentations, one-pagers, sales collateral, and marketing assets for email, social media, and paid advertising while maintaining brand consistency
• Support link-building and digital PR initiatives to improve rankings and drive organic traffic

Requirements

• 4+ years of hands-on digital marketing experience
• Strong experience in at least three of the following: SEO, Webflow, Email Marketing & Automation, or Paid Social Advertising
• Proven Webflow experience with live website examples or portfolio demonstrations
• Experience using modern email marketing platforms (HubSpot, Klaviyo, Customer.io, Mailchimp, ActiveCampaign, or similar)
• Experience managing paid LinkedIn campaigns and budgets
• Strong design skills with a portfolio showcasing presentations, one-pagers, or marketing creatives
• Fluent Spanish and professional-level English; highly organized with ability to work independently

Nice to Have

• Video editing experience (CapCut, Premiere Pro, DaVinci Resolve)
• Motion graphics or animation experience
• GA4, SEO, or digital marketing certifications
• Experience leveraging AI tools for marketing workflows

Benefits & Perks

• Remote position based in LATAM region

HireBoost is a fast-growing recruitment and talent solutions company focused on helping organizations improve performance through data-driven solutions, specializing in recruiting top talent in Latin America. Founded in 2021, headquartered in Orlando, US, with 11-50 employees.