Director, Marketing Operations
Job Description
About the Company
Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide comprehensive women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife. Founded in 2014 and recognized as a TIME100 Most Influential Company, CNBC Disruptor 50, and Fast Company Most Innovative Company, Maven has raised over $425 million and is reshaping healthcare delivery at scale.
About the Role
Maven Clinic is seeking a Director of Marketing Operations to own the systems, data, and reporting infrastructure behind the B2B Growth Marketing team. In this role, you'll lead a team across marketing analytics, marketing operations, and web optimization while serving as the critical partner for Sales, RevOps, Strategic Finance, and Client Success. Reporting to the Senior Director of Growth, you'll bring structure and rigor to a fast-moving organization, ensuring marketing's numbers hold up in front of executive leadership. This is an ideal opportunity for a strategic operations leader ready to scale marketing systems across HubSpot, Salesforce, and a modern martech stack—including Webflow, CaliberMind, and GA4.
Responsibilities
- Own HubSpot and Salesforce instrumentation, including lead management strategy, campaign orchestration and tracking, and B2B funnel stage definitions
- Establish and maintain marketing's multi-touch attribution methodology and represent it in cross-team pipeline conversations
- Manage the B2B martech stack (HubSpot, Salesforce, CaliberMind, GA4, Qualified, Webflow) and evaluate new tooling as needs evolve
- Define and maintain core B2B marketing metrics (MQLs, MQAs, pipeline coverage, Pipe-Spend ratio) and deliver executive reporting on pipeline and performance
- Own the B2B analytics infrastructure across CaliberMind, Looker, Data Studio, Salesforce, and GA4, maintaining accuracy as definitions change
- Oversee the B2B marketing budget including forecasting, actuals tracking, monthly reconciliation, and cross-program allocation
- Lead the web team managing the Enterprise/B2B marketing website (navigation, landing pages, SEO/AEO) and run a structured A/B testing and CRO program
- Maintain WCAG 2.1 AA compliance across the B2B site experience and ensure data governance through maintained data dictionaries and definitions
- Manage and develop a team covering marketing analytics, marketing operations, and web optimization functions
- Partner with Strategic Finance and RevOps on fiscal year target-setting, run-rate projections, scenario modeling, and OKR setting
Requirements
- Demonstrated experience in marketing operations, marketing analytics, or a closely related role at a B2B SaaS company
- Deep expertise in HubSpot and Salesforce integration, including lead management and campaign tracking
- Proven ability to build and maintain marketing attribution models and analytics dashboards (Looker, Data Studio, or similar)
- Strong experience managing martech stacks, data governance, and cross-functional reporting
- Budget management and forecasting experience with ability to own P&L accountability
- People leadership experience managing teams across analytics, operations, and technical functions
- Excellent communication skills with ability to translate complex data into executive-ready insights
Benefits & Perks
Maven Clinic is an award-winning workplace recognized as a TIME100 Most Influential Company, Fortune Best Workplace for Millennials, Fortune Best Workplace in Health Care, and Fortune Best Workplace in New York. The company fosters an innovative culture working toward an important mission in women's health.
About the Company
Maven Clinic is looking for a other based in United States.
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