Lead Product Designer - Lead Generation

About the Company

Motion Recruitment is partnering with a fast-growing direct-to-consumer digital company based in Southern California that powers multiple consumer brands. The company specializes in high-performance lead generation and digital conversion experiences, combining creative design with data-driven optimization.

About the Role

As a Lead Product Designer for Lead Generation, you'll drive the performance and optimization of lead generation experiences across multiple consumer brands in this full-time, onsite role in Glendale, CA. This is a unique opportunity for a designer who thrives at the intersection of creativity, psychology, and measurable business impact—combining strong UX/UI fundamentals with a performance-driven mindset and hands-on Webflow execution. You'll have ownership over critical acquisition funnels, direct influence on growth strategy, and the ability to mentor a small design team while remaining deeply involved in day-to-day execution. If you enjoy fast-moving environments, testing ideas quickly, and seeing your work directly influence business performance, this role offers strong visibility, leadership growth, and long-term career potential.

Responsibilities

• Design and optimize lead generation funnels and landing pages to improve conversion rates through iterative UX/UI enhancements
• Build and deploy pages directly within Webflow, managing the full design-to-deployment process
• Use analytics and behavioral insights to drive continuous optimization and A/B testing initiatives
• Manage and mentor a small team of designers while maintaining 65% hands-on design execution
• Collaborate with marketing, creative, and development stakeholders to align on strategy and execution
• Coordinate with external development partners on advanced implementations and quality assurance
• Apply CRO methodologies and conversion psychology to design high-converting landing pages and lead capture funnels

Requirements

• 7+ years of UX/UI or digital design experience focused on lead generation or conversion optimization
• Strong hands-on Webflow experience including page builds and deployment
• Advanced Figma skills including component systems and prototyping
• Proven experience designing and optimizing landing pages, forms, and lead capture funnels
• Strong understanding of CRO methodologies and A/B testing principles
• Experience using analytics platforms and behavioral insights to improve conversion performance
• Previous mentorship or team leadership experience required
• Currently authorized to work in the US on a full-time basis

Nice to Have

• Experience working with franchise, multi-location, or consumer service brands
• Familiarity with home services, lifestyle, or home improvement industries
• Background in fast-paced internal creative or agency environments
• Experience with Google Analytics, Hotjar, or similar analytics platforms
• Understanding of conversion copy placement, CTA strategy, and user behavior patterns

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Vacation Time
• Stock Options
• Bonus Eligible

Motion Recruitment is a staffing/recruitment firm placing designers at a fast-growing direct-to-consumer digital company in Southern California that operates multiple consumer brands focused on lead generation and conversion optimization.