Manager, Web Experience & Optimization

About the Company

apexanalytix is a nearly four-decade-old innovator in procure-to-pay solutions, consistently ranked as a top supplier management platform by industry analysts. Serving clients on The Global 2000, the company combines the stability of an established enterprise with the agility of a startup, delivering cutting-edge controls, audit, and analytics software to organizations worldwide.

About the Role

As Manager, Web Experience & Optimization, you'll be the single owner of the apexanalytix website in Webflow, transforming a fragmented ownership model into a cohesive, high-performing digital experience. This role is perfect for a strategic Webflow expert who thrives in establishing governance and process while driving measurable results through conversion optimization, A/B testing, and AI-driven personalization. Based in the United States, you'll partner closely with Demand Generation and marketing stakeholders to turn campaign priorities into fast, well-built web experiences that fuel pipeline growth.

Responsibilities

• Serve as the single owner of the apexanalytix website in Webflow, establishing clear governance, permissions, and request processes to ensure consistency, tracking, and brand alignment
• Own day-to-day site administration: page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance
• Partner with Demand Generation to translate campaign and channel priorities into optimized web experiences designed for lead generation
• Run structured A/B testing and personalization programs to improve conversion across key pages and funnels using Webflow's native optimization tools
• Build and maintain audience segments using UTM parameters, geographic data, behavioral signals, CRM data, and ABM data
• Manage integrations between the website and Salesforce, HubSpot, and Claude; oversee enhanced match data and outbound data integrations connecting web activity to the broader marketing stack
• Own reporting on site performance, testing results, and optimization impact, translating insights into actionable recommendations for the marketing team
• Leverage Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows beyond the visual editor
• Monitor LLM visibility and AI search to track how the apexanalytix brand is represented in AI-generated answers, manage customer-defined prompt tracking, and monitor AI agent and bot traffic
• Act as the internal expert on Webflow's capabilities, keeping the team informed on new features and tools as they become available

Requirements

• Deep, hands-on expertise in Webflow as a platform, including CMS, site structure, publishing, and native optimization and personalization tooling
• Working knowledge of conversion rate optimization principles, A/B testing methodology, and audience-based personalization strategies
• Experience managing integrations between websites and CRM/marketing systems such as Salesforce, HubSpot, or similar platforms
• Understanding of demand generation fundamentals and how web experience supports pipeline growth
• Ability to bring structure and governance to complex systems with multiple stakeholders while maintaining team velocity
• Strong communication and coordination skills to work effectively with demand gen, brand, and cross-functional teams that touch the website
• Curiosity about emerging technologies, particularly AI, LLMs, and their impact on search and brand visibility

apexanalytix is a nearly four-decade-old, established and profitable company delivering procure-to-pay solutions to Global 2000 clients, consistently ranked as a top supplier management solution provider.