Marketing Manager

About the Company

Base AI is building the AI Engagement OS for modern B2B companies. They help businesses orchestrate customer engagement across the entire customer lifecycle—from onboarding and adoption to expansion, advocacy, and retention—through one unified platform. Following Base AI's acquisition of EverAfter, the company is combining two products and two personas to establish a new market category in AI-driven engagement.

About the Role

Base AI is seeking an experienced Marketing Manager to join their team as the second marketing hire in the San Francisco Bay Area. This is a hands-on, execution-oriented role working closely with the Marketing Director to drive marketing initiatives across the entire funnel. You'll own demand generation, content, product marketing, events, and GTM strategies for a company bringing together two products and audiences into one powerful platform. If you're a resourceful B2B tech marketer who's AI-native in your approach and excited about establishing a market leader, this role offers real ownership and the opportunity to shape Base AI's go-to-market motion on Webflow and across modern marketing channels.

Responsibilities

• Manage demand generation activities across multiple channels and platforms
• Build and launch marketing campaigns end-to-end, from strategy and messaging to execution, distribution, and reporting
• Create content across LinkedIn, blogs, email, landing pages, presentations, campaign assets, and sales enablement materials
• Support webinars, virtual events, field marketing initiatives, and campaign launches
• Work across marketing technology platforms including Salesforce, HubSpot, Webflow, Figma, and AI tools like ChatGPT, Claude, and Gemini
• Manage website content, landing pages, campaign pages, and support SEO and AEO efforts
• Analyze campaign performance, track attribution, and identify optimization opportunities
• Collaborate with Sales, Product, and Customer Success teams to refine messaging and improve campaign effectiveness
• Coordinate launches, workflows, and campaign execution across platforms and work with Israel-based teams daily

Requirements

• Minimum 3 years of B2B tech marketing experience (required)
• Proven hands-on experience with demand generation, content, campaign execution, or startup marketing environments
• Strong proficiency with modern marketing and GTM tools, especially Salesforce, HubSpot, Webflow, and Figma
• AI-native mindset with active daily use of ChatGPT, Claude, Gemini, and other AI platforms for research, creation, analysis, and execution
• Independent, proactive, and resourceful approach to problem-solving with ability to work without detailed instructions
• Comfort learning new systems quickly across campaign tools, CRM platforms, website builders, analytics, and AI workflows
• Curiosity about B2B technology and ability to thrive in startup environments while managing multiple priorities

Base AI is building an AI Engagement OS for modern B2B companies that helps orchestrate customer engagement across the entire customer lifecycle through a unified platform. The company recently acquired EverAfter and is combining two products to establish a new market category.