Marketing Manager

About the Company

Neon is building the operating platform for physical businesses. The cloud platform powers Digital Signage, Overhead Music, Guest WiFi, Online Ordering, Kiosks, and Menu Management for restaurants, hotels, retail, healthcare, corporate offices, education, and more. The company is growing quickly and seeking creative, organized, and execution-focused marketing professionals to help elevate their brand and drive demand.

About the Role

As a Marketing Manager at Neon, you'll own the execution of day-to-day marketing initiatives across digital marketing, social media, content, events, customer marketing, and brand management. This is an ideal role for someone who enjoys creating engaging content, building marketing campaigns, telling customer stories, designing beautiful creative, managing social media, and wearing multiple hats in a fast-paced startup environment. You'll work across a diverse range of marketing channels and platforms, including HubSpot, Webflow, and social media, to elevate Neon's brand presence across the United States.

Responsibilities

• Own Neon's social media presence across LinkedIn, Facebook, Instagram, X, Reddit, YouTube, and emerging platforms, including content calendar development, community engagement, and performance tracking
• Create compelling customer case studies, success stories, blogs, landing pages, newsletters, product announcements, and website copy with consistent messaging and brand voice
• Design digital advertisements, social media graphics, email campaigns, trade show materials, brochures, and marketing collateral while maintaining Neon's visual brand identity
• Produce short-form videos, product demos, customer interviews, behind-the-scenes content, and event recaps for social media and marketing campaigns
• Plan and execute integrated marketing campaigns across email, social media, paid advertising, webinars, and content marketing to generate leads and support Sales
• Manage and improve the Neon website using Webflow, including landing page creation, SEO optimization, and conversion rate optimization
• Own HubSpot Marketing Hub, including email campaigns, automated workflows, lead nurturing sequences, forms, landing pages, and campaign reporting
• Coordinate trade shows, conferences, webinars, product launches, and customer events while managing promotional materials and capturing content for future marketing use

Requirements

• 3+ years of B2B marketing experience (SaaS or technology preferred)
• Strong portfolio showcasing graphic design, marketing campaigns, and creative work
• Proven experience managing company social media accounts and creating engaging content
• Hands-on experience with HubSpot Marketing Hub and managing websites using Webflow or Framer
• Excellent copywriting, storytelling, and project management skills with the ability to produce professional case studies and customer success stories
• Experience creating short-form video content for social media
• Comfortable working in a fast-moving startup environment and managing multiple projects simultaneously

Neon is building a cloud platform that powers digital signage, overhead music, guest WiFi, online ordering, kiosks, and menu management for restaurants, hotels, retail, healthcare, and other physical businesses.