Senior Digital Designer

About the Company

Asana is a leading work management platform that helps teams organize, track, and manage their work. The company is committed to building a global community focused on revenue, field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing to fuel business growth.

About the Role

We're seeking a detail-oriented, systems-thinking Senior Digital Designer to join the Asana Marketing team in San Francisco. In this role, you'll leverage and evolve our digital ecosystem, shaping how our global audience experiences the Asana brand across digital channels. Working alongside experienced team members and partnering closely with web development, growth, and brand teams, you'll design beautiful, intuitive visual experiences that tell Asana's story to the world and directly drive measurable results, user engagement, and web conversion. This position is based in our San Francisco office with a hybrid schedule (in-office Monday, Tuesday, and Thursday).

Responsibilities

• Craft best-in-class digital experiences that sell the product, build user trust, and balance compelling visual experiences with conversion goals
• Own and evolve the digital brand design system, partnering with engineering to ensure designs are implemented with fidelity while balancing intent with technical constraints
• Define and leverage core visual principles like typography, space, layout, and color to elevate web user experiences
• Partner deeply with growth and brand teams to ensure visual consistency across all digital touchpoints
• Use performance data to inform design decisions, prototyping, testing, and iterating on what works
• Present to C-suite stakeholders, leveraging visual storytelling and design rationale to tie proposed visual experiences to core audiences and company goals
• Design distinctive, on-brand email campaigns that drive engagement

Requirements

• 5–8 years of experience in digital or web design with a foundational understanding of UX/UI design principles
• Expert proficiency in Figma, design tokens, component libraries, and system architecture
• Experience supporting design systems in CMS environments like Contentful or Webflow
• A portfolio and/or website demonstrating strong visual craft across web and email
• A sharp eye for typography, layout, and visual hierarchy, with experience designing responsively across screen sizes and digital channels
• Comfortable giving and receiving feedback in a fast-paced, creative environment, with a focus on candor and rapid iteration
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Nice to Have

We encourage you to apply even if you don't meet every listed requirement—we're committed to building teams with a variety of backgrounds, perspectives, and skills.

Benefits & Perks

• Competitive base salary range: $223,000 - $253,000 (based on market and individual qualifications)
• Equity and additional compensation components
• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

Asana is a work management platform company with a global marketing team focused on revenue, field marketing, product marketing, brand, content creation, advertising, and lifecycle marketing.