Senior Manager, Website

About the Company

Flock builds technology that makes communities safer. Last year, Flock supported over 1 million criminal investigations and helped locate more than 10,000 missing people. With 1,700 people and over $1B in funding, Flock is committed to delivering high-impact solutions where the stakes are real and the pace matches.

About the Role

As Senior Manager, Website at Flock, you'll own the strategy, roadmap, and execution for FlockSafety.com, a critical digital hub serving enterprise buyers, law enforcement agencies, community members, and media. This is a proactive leadership position where you'll guide the site's evolution using Webflow and modern web technologies, partnering with cross-functional teams to build intentional, high-performing digital experiences. You'll drive CRO and SEO strategy while managing external development partners and direct reports. This role is based in the United States, with a hub preference for Atlanta or Boston, though remote options may be available.

Responsibilities

• Lead the strategy, roadmap, and execution for FlockSafety.com, translating company and audience priorities into digital experiences that serve multiple distinct audiences
• Own information architecture and navigation, establishing audience journeys for enterprise buyers, public safety partners, and the broader public
• Partner with growth leadership to set website governance, determining what content is built, updated, consolidated, or retired
• Guide CRO and SEO strategy, managing direct reports and cross-functional partners to optimize for both conversion and modern search paradigms like AEO and GEO
• Direct external development partners and manage Webflow infrastructure, ensuring high standards for site performance, accessibility, QA, and technical health
• Proactively identify broken interactions, weak UX, and conversion bottlenecks to drive continuous improvement

Requirements

• Experience in web strategy, digital product management, or digital experience owning high-impact websites
• Strong strategic and creative judgment with a track record of leading a website through a major redesign or transformation
• Technical fluency with modern CMS platforms such as Webflow, alongside working knowledge of web performance, UX, accessibility, CRO, and SEO
• Demonstrated ability to analyze website data and user behavior to make roadmap decisions
• Experience managing direct reports or cross-functional contributors, with ability to navigate complex B2B buying journeys
• Mid-Senior level experience in digital leadership roles

Benefits & Perks

• Starting salary between $118,000 and $150,000 (determined by job-related experience, education/training, and market indicators)
• Flock Stock Options
• Hub-based work with in-person collaboration (Atlanta and Boston preferred; remote roles available)

Flock builds public safety technology that supports criminal investigations and community safety. The company operates FlockSafety.com, a website serving multiple audiences including enterprise buyers, law enforcement agencies, and community members.