Senior Webflow Designer

About the Company

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. The company is rapidly expanding beyond lawn care to become a comprehensive one-stop shop for all home services, operating multiple brands including LawnStarter, Lawn Love, Home Gnome, and ProBase.

About the Role

LawnStarter is seeking a Senior Webflow Designer to lead the migration of their marketing sites to Webflow and own the design foundation across four brands. You'll report to the Director of Design but sit embedded with the Growth team day-to-day, working alongside Technical Growth Managers, CRO Specialists, data analysts, SEO, Paid, and content teams. This is a unique opportunity to design and build directly in Webflow—not hand off to engineers—creating a componentized design system that allows your Growth team peers to spin up fast, conversion-optimized pages without slowing momentum. If you're a designer who thrives in cross-functional collaboration and wants to see your work measured in conversion rates rather than design awards, this role is for you. This is a US-based position.

Responsibilities

• Design and build the marketing site foundation across four brands directly in Webflow—including page templates, page architecture, section flows, layout patterns, navigation, and key conversion flows
• Create and maintain a componentized Webflow design system and component library that is robust and flexible enough for your Growth team peers to use without needing design support for every new page
• Own visual design and brand execution across all four brands, ensuring marketing sites look modern, polished, and unmistakably on-brand while maintaining consistent UX/UI standards for usability, accessibility, and conversion best practices
• Collaborate tightly with the Technical Growth Manager and CRO Specialist in a constant design loop, iterating on templates, page architecture, and components based on conversion test results and data
• Build interactions, animations, and conversion patterns that drive measurable results and support rapid experimentation cycles
• Start by building Home Gnome from the ground up in Webflow, then systematically bring LawnStarter, Lawn Love, and ProBase into the design system
• Step in for new templates, new patterns, major test-driven iterations, and brand-new flows that require design expertise

Requirements

• Expert-level proficiency designing and building directly in Webflow—this is a design-and-build role, not a Figma-to-handoff role
• Strong visual design skills with ability to execute polished, modern designs across multiple brand identities
• Proven experience creating scalable design systems and component libraries
• Deep understanding of conversion-focused UX/UI, including best practices in usability, accessibility, and conversion optimization
• Experience working embedded within growth, marketing, or product teams with exposure to conversion testing and CRO principles
• Ability to collaborate closely and iterate rapidly based on data and test results
• Comfort working with AI tools (Claude Code and Claude) as core parts of your design and build workflow

Nice to Have

• Experience designing marketing sites or landing pages at scale
• Familiarity with multi-brand site architecture and brand system management
• Experience with CMS architecture and programmatic page infrastructure
• Background in conversion rate optimization or working alongside CRO specialists

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services with over $100M in annual bookings, expanding to become a one-stop shop for all home services across four brands.