Senior Webflow Developer & CRO Specialist

About the Company

Short Story is an award-winning, technology-powered retailer dedicated to petite women 5'4" and under. The company is revolutionizing retail with a data-driven learning system that leverages customer feedback to create tailored products, and has been recognized by top publications like Forbes and Fortune. Backed by leading investors, Short Story is building the world's next great consumer brand with a culture that thrives on data insights, exceptional commitment to fit, and the urgency to move quickly on what matters.

About the Role

Short Story is seeking a Senior Webflow Developer & CRO Specialist to own the implementation and optimization of their eCommerce website. In this role, you'll be deep in Webflow every day, translating designs into high-fidelity pages, running conversion rate optimization experiments, and continuously improving the online shopping experience. You'll work closely with design, brand, and growth teams to drive measurable improvements in conversion performance, combining strategic thinking with hands-on implementation skills. This is an ideal opportunity for someone obsessed with creating a constantly evolving website experience and bringing a CRO mindset to every project—someone who not only executes but identifies what to test and why.

Responsibilities

• Own the implementation and ongoing maintenance of the Webflow-hosted website, ensuring pages are responsive, fast, and production-ready across all devices
• Build engaging web content and systematic, reusable components aligned with the design system by working directly with the design team
• Ensure pages are properly structured for search engine crawlability and indexing with correct meta tags, page hierarchy, and schema markup
• Own the CRO experimentation roadmap—identifying opportunities, forming hypotheses, and prioritizing tests for maximum impact
• Implement A/B tests and CRO experiments end-to-end, ensuring test variants are isolated, stable, correctly deployed, and properly tracked
• Monitor page performance, usability, and conversion behavior to catch issues and regressions before they impact production
• Partner with the Growth team to align experimentation priorities with business goals and communicate tradeoffs clearly
• Analyze test results, draw data-driven conclusions, and iterate on findings to continuously improve conversion metrics

Requirements

• 3+ years of hands-on Webflow experience with the ability to build complex, scalable pages with confidence and speed
• Proven experience in conversion rate optimization, growth, or digital product optimization—ideally within eCommerce or mobile environments
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
• Strong understanding of UX principles and the ability to put yourself in a customer's shoes to understand purchase motivation
• Track record of shipping high-quality work that looks right and performs well in production environments

Nice to Have

• Experience optimizing high-traffic eCommerce websites or mobile applications
• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques

Benefits & Perks

Short Story is committed to providing equal employment opportunity and a work environment free of discrimination and harassment for all employees and applicants.

Short Story is an award-winning, technology-powered retailer dedicated to petite women 5'4" and under, revolutionizing retail with a data-driven learning system that leverages customer feedback to create tailored products.