Senior Webflow Developer, CRO Specialist

About the Company

Workday is a leading enterprise software company dedicated to helping organizations manage their most important assets—their people and finances. They are seeking a talented Senior Webflow Developer to join their team and drive conversion rate optimization across their digital presence.

About the Role

As a Senior Webflow Developer and CRO Specialist at Workday, you'll own both the technical implementation and strategic experimentation of their Webflow-hosted website. This remote position is perfect for someone who combines deep Webflow expertise with a passion for conversion rate optimization—you'll work at the intersection of design, performance, and data-driven growth. You'll partner closely with design and growth teams to build high-performing, responsive web experiences while leading a comprehensive CRO experimentation roadmap that directly impacts business metrics.

Responsibilities

• Own the implementation and ongoing maintenance of the Webflow-hosted website, ensuring production-ready code across all devices
• Build systematic, reusable components aligned with the design system and collaborate directly with design to bring engaging web content to life
• Ensure pages are responsive, fast, and properly structured for search engine crawlability with correct meta tags, page hierarchy, and schema markup
• Lead the CRO experimentation roadmap—identify optimization opportunities, form hypotheses, and prioritize tests aligned with business goals
• Implement A/B tests and multivariate experiments end-to-end, ensuring variants are isolated, stable, and correctly deployed
• Validate experiment tracking, analyze results, and iterate based on data-driven insights
• Monitor page performance, usability, and conversion behavior; catch issues and regressions before they impact users
• Support landing pages, redesigns, and iterative improvements while maintaining high-quality standards for all shipped work

Requirements

• 3–6 years of hands-on Webflow development experience
• Demonstrated experience in conversion rate optimization, growth, or digital product optimization roles, ideally within eCommerce or mobile environments
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
• Proven success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)

Nice to Have

• Experience optimizing high-traffic eCommerce websites or mobile applications
• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques

Benefits & Perks

• Equal employment opportunity
• Work environment free of discrimination and harassment

Workday is a company seeking a Senior Webflow Developer to own the implementation and maintenance of their Webflow-hosted website while driving conversion rate optimization and experimentation initiatives.