Senior Website Manager

About the Company

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. Veracode is an innovative, multi-award-winning company operating in one of the hottest segments of the cybersecurity market.

About the Role

Veracode is seeking a Senior Website Manager to own the strategy, governance, performance, and ongoing evolution of Veracode.com. Reporting to the VP of Product Marketing and working closely with the Creative Director, this hands-on role will lead the website roadmap, improve operational excellence, and turn business priorities into high-performing digital experiences. You'll lead the critical migration from WordPress to Webflow, manage day-to-day site operations, and drive measurable improvements in traffic, engagement, lead generation, and conversions. The ideal candidate balances strategic ownership with hands-on execution, comfortable building and editing pages in Webflow, troubleshooting technical issues, and collaborating across marketing, creative, demand generation, operations, IT, and agency teams.

Responsibilities

• Own Veracode's WordPress to Webflow migration through launch and post-launch stabilization, aligning stakeholders on scope, timelines, deliverables, dependencies, risks, and success criteria while validating content audits, URL redirects, SEO/GEO preservation, and analytics integration
• Manage daily website operations including intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests while maintaining high standards for accuracy, usability, performance, and brand consistency
• Monitor and optimize performance using GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to track traffic, behavior, conversions, attribution, and funnel performance, translating insights into actionable optimization priorities
• Establish and maintain content governance standards, taxonomy, metadata, redirects, page ownership, review cycles, and archival processes to ensure the website remains accurate, discoverable, compliant, and maintainable
• Architect and execute web strategies incorporating AI-enabled personalization, SEO, GEO, campaign performance, and conversion optimization to drive traffic, engagement, and pipeline impact
• Lead visual and UX evolution by managing scalable design systems, translating Figma designs into Webflow components and templates, and ensuring designs align with brand identity and performance goals
• Direct user journeys for high-stakes pages, implementing AI-driven adaptive experiences and A/B testing to optimize conversion funnels
• Partner with legal, security, and marketing operations to manage cookie consent, privacy requirements, accessibility compliance, and security hygiene across website experiences
• Optimize Core Web Vitals, conduct A/B and multivariate testing, and balance rich visual experiences with site speed to continuously improve funnel performance
• Establish recurring website performance reporting and dashboards for executive visibility and decision-making

Requirements

• Proven hands-on experience building and managing websites in Webflow, including page builds, component creation, and technical troubleshooting
• Deep expertise in website analytics (GA4, Google Tag Manager), conversion optimization, A/B testing, and performance monitoring
• Strong project management skills with experience leading cross-functional teams and managing complex website migrations or platform transitions
• Demonstrated knowledge of SEO, GEO, content governance, and web accessibility standards (WCAG compliance)
• Experience with design tools like Figma and the ability to translate designs into scalable Webflow templates and components
• Understanding of privacy regulations, cookie consent management, and security best practices for enterprise websites
• Excellent written and verbal communication skills with the ability to influence stakeholders and manage competing priorities

Nice to Have

• Experience with WordPress to headless CMS or modern platform migrations
• Familiarity with AI-driven personalization platforms and adaptive content experiences
• Knowledge of application security, AppSec, or B2B SaaS website best practices
• Experience with marketing automation platforms, form management, and lead tracking systems
• Background in demand generation or pipeline-focused digital marketing

Veracode is a global leader in Application Risk Management for the AI era, providing a platform trusted by organizations worldwide to build and maintain secure software. The company is powered by trillions of lines of code scans and a proprietary AI-generated remediation engine.