SEO, GEO/AEO & Performance Marketing Expert

About the Company

ClifyX is a forward-thinking organization in IT Services and Financial Services, dedicated to helping businesses maximize their digital visibility and organic growth through advanced search and AI optimization strategies.

About the Role

ClifyX is seeking an experienced SEO, GEO/AEO & Performance Marketing Expert to join their team in Malvern, PA (Hybrid). This mid-senior level position is perfect for a seasoned professional with 10-15 years of experience who is passionate about optimizing content for both traditional search engines and emerging AI-driven platforms. You'll lead strategic initiatives that enhance discoverability across search and AI channels while driving measurable business growth through organic visibility and actionable insights.

Responsibilities

• Develop and execute comprehensive SEO, GEO, AEO, and AISO strategy to improve visibility across traditional search engines and AI-generated search experiences
• Serve as a consultative expert for content production teams, ensuring website content is optimized for search and AI-driven discoverability, citation, and summarization
• Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority
• Support technical optimization efforts including structured data, schema implementation, internal linking, and other best practices that enhance search and AI visibility
• Track, analyze, and report on organic search performance, AI visibility, share of voice, citations, and related KPIs; translate findings into actionable recommendations
• Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution
• Stay proactive in monitoring the evolving LLM environment and AI search landscape across platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
• Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders

Requirements

• 10-15 years of overall professional experience with 3-5 years of specialized experience in SEO, digital marketing, content optimization, or search strategy
• Foundational knowledge of SEO principles, analytics, and content optimization best practices
• Hands-on experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives
• Working familiarity with tools such as Google Search Console, Conductor, Screaming Frog, and similar platforms
• Strong understanding of structured/markdown content, schema, semantic search, and AI-readable content best practices
• Demonstrated expertise in performance measurement, experimentation, and reporting across organic and AI visibility channels
• Excellent analytical, communication, and cross-functional collaboration skills

Nice to Have

• Certification in SEO-related tools or platforms
• Experience collaborating with divisional SEO/GEO leads and sharing best practices across teams