SEO & Organic Growth Manager

About the Company

Transfr is creating an engaging and interactive learning experience that helps people gain real-world skills and unlock new career opportunities. The company is on a mission to make learning more intuitive, empowering, and fun by building immersive training simulations that prepare people for well-paying, in-demand careers.

About the Role

Transfr is seeking an SEO & Organic Growth Manager to lead organic search, content, and website optimization efforts as a remote position based in the United States (with core EST hours required). Reporting to the CMO, you'll own SEO and AEO strategy across website content, landing pages, technical optimization, and organic visibility. This hands-on role is perfect for an organic marketer who can balance content strategy, website execution, and performance optimization in a fast-moving, mission-driven environment—managing day-to-day Webflow website updates, supporting campaign landing pages, and coordinating with agency and freelance partners.

Responsibilities

• Lead Transfr's SEO and AEO strategy to help workforce and education leaders discover solutions through organic search
• Build and execute an organic content strategy that transforms audience questions, search insights, and business priorities into high-performing onsite and offsite content
• Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities
• Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths
• Identify and implement technical SEO improvements to enhance crawlability, indexation, redirects, page speed, schema, broken links, and overall site health
• Manage Transfr's social media agency relationships and coordinate with Webflow design partners, freelancers, and external vendors to advance projects
• Analyze website, content, and search performance data to translate insights into clear recommendations and actionable plans

Requirements

• 4+ years of experience in SEO, organic growth, content marketing, website optimization, digital marketing, or related role with familiarity in schema markup, Core Web Vitals, redirects, and technical website QA
• Strong understanding of SEO fundamentals including keyword strategy, search intent, content optimization, technical SEO, internal linking, metadata, and site structure
• Proven experience developing content strategies that improve organic visibility, audience engagement, and conversion
• Comfort using AI tools (Claude, ChatGPT, AirOps, Jasper, Writer, Clearscope, MarketMuse, or similar) to enhance research, content development, SEO workflows, reporting, and productivity
• Natural curiosity about evolving search behavior, including AI-powered search, answer engines, generative search results, and emerging organic growth tactics
• Working knowledge of HTML, CSS, JavaScript, or other coding languages
• Ability to manage agencies, freelancers, timelines, and cross-functional feedback while working on a small, hands-on marketing team

Nice to Have

• Experience in B2B SaaS, education technology, workforce development, government, nonprofit, or mission-driven organizations

Benefits & Perks

• Competitive salary: $130,000 - $145,000 (plus eligibility for bonus, company variable compensation, and equity program)
• Medical, dental, and vision insurance
• Annual professional development budget
• 401(k) savings plan
• Life, AD&D, and disability insurance coverage
• Company-provided laptop and necessary equipment
• Paid time off (PTO) and paid company holidays
• Company-paid parental leave
• Flexible remote work arrangements

Transfr is a workforce and education solutions platform that helps workforce and education leaders discover their services through organic search and digital marketing.