SEO Specialist

About the Company

Darwill is a marketing company specializing in direct and digital performance marketing for enterprise clients operating in local markets. They help brands acquire customers, drive local response, and strengthen customer communications through integrated omnichannel programs, delivering scalable execution with measurable results across strategic ideation, campaign design, data-driven targeting, execution, and analytics.

About the Role

Darwill is seeking an SEO Specialist to join their team in the Greater Chicago Area and support the optimization of multiple client websites. This hands-on, detail-oriented role focuses on technical SEO, data-driven analysis, and implementing strategies that improve organic visibility and drive real client impact. You'll work at the intersection of technical optimization, performance analytics, and content strategy—perfect for someone eager to deepen their technical SEO expertise while contributing to enterprise-level campaigns.

Responsibilities

• Technical SEO Collaboration: Work closely with developers to troubleshoot indexation, crawlability, site speed, Core Web Vitals, schema markup, and other technical SEO enhancements.
• Analyze Performance & Reporting: Monitor and analyze SEO performance using GA4, Google Search Console, Semrush, Ahrefs, and Looker Studio. Translate data into insights, track progress toward KPIs, and proactively adjust strategies to continue growth over time.
• Build High-Quality Links: Develop and implement link-building campaigns, including backlink analysis, opportunity identification, solicitation, and optimization to enhance online presence.
• Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
• Optimize On-Site SEO & Landing Pages: Recommend and implement improvements to website architecture, internal linking, copy, and landing page experience to strengthen relevance, improve rankings, and increase organic conversions.
• Collaborate with Content Team: Partner closely with writers and content specialists to develop and execute content strategies that support SEO priorities, strengthen topical authority, and drive measurable organic growth.
• Conduct Keyword Research: Perform continuous keyword research to identify new opportunities, expand keyword portfolios, and maintain competitive edge.

Requirements

• Bachelor's degree in Marketing or a similar field
• 2+ years of proven SEO experience
• 2+ years of WordPress experience
• Experience with GA4 and understanding of Core Web Vitals and site performance metrics
• Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, Ahrefs, and implementing basic structured data/schema markup
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console)
• Knowledge of ranking factors and search engine algorithms
• Strong communication skills
• Up to date with the latest trends and best practices in SEO
• Interest in AI-driven search (SGE / AI citations) and willingness to learn how to optimize for emerging AI search experiences

Nice to Have

• Experience in the Healthcare, Home Services, and Dental sectors
• Google Analytics Certification, Google Ads Certification, or Bing Certification

Darwill is a marketing company specializing in direct and digital performance marketing for enterprise clients, helping brands acquire customers and drive local response through integrated omnichannel programs with capabilities spanning strategy, campaign design, targeting, execution, and analytics.