Web Designer & Digital Experience Coordinator
Job Description
About the Company
Fort Lauderdale United FC is a sports organization dedicated to building a competitive and community-focused football club. The organization is growing rapidly and seeking talented professionals to drive their digital presence and fan engagement across multiple platforms and languages.
About the Role
As a Web Designer & Digital Experience Coordinator at Fort Lauderdale United FC, you'll own the visual design, UX, and day-to-day maintenance of the club's web properties. This is a hands-on, in-person role in Fort Lauderdale, FL where you'll ensure the websites are visually on-brand, easy to navigate, and optimized to convert visitors into ticket buyers, youth program enrollees, and fans. You'll work closely with the Brand & Creative team and collaborate with Digital Media & Social on landing pages, campaign microsites, and conversion optimization. If you're a web designer passionate about sports and digital experiences, this role offers the opportunity to make a direct impact on fan engagement and business growth.
Responsibilities
- Design and maintain the FTL UTD club website and microsites (women's team, men's team, youth platform) in English and Spanish using Webflow or WordPress
- Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions with conversion optimization in mind
- Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile devices
- Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages
- Build and update web graphics, banners, and digital display assets for campaigns and promotions
- Manage CMS updates and content publishing for news, rosters, schedules, and team information
- Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience
- Support email template design in coordination with the Email & CRM Marketing Manager
Requirements
- 2+ years of web design experience with a portfolio demonstrating strong visual design and UX sensibility
- Proficiency in Webflow, WordPress, or equivalent CMS platforms
- Strong skills in Adobe XD, Figma, or similar UI/UX design tools
- Working knowledge of HTML and CSS for front-end customization
Nice to Have
- Sports, entertainment, or ticketing website experience
- Experience designing bilingual (English/Spanish) web content
- Basic knowledge of GA4 and conversion tracking
- Familiarity with e-commerce or ticketing integrations
Benefits & Perks
- Salary range: $29,000 - $39,200, depending on experience
- Eligible for performance bonus tied to website performance, conversion optimization, ticket sales, youth program registrations, and digital user experience KPIs
About the Company
Fort Lauderdale United FC is looking for a designer based in Fort Lauderdale, FL.
Apply now through Webflow.Jobs and level up your career.