Web Developer & Digital Marketing Specialist

About the Company

Commence is at the forefront of data-centric transformation in healthcare, elevating health outcomes and powering more efficient processes for program and patient care. The company combines quality data-driven solutions, advancing technology, and clinical expertise to create a more efficient path to quality care with a culture driven by purpose and clinical domain expertise.

About the Role

We're seeking a talented Web Developer & Digital Marketing Specialist to join our team in Virginia Beach, VA. This full-time position pairs hands-on web development with website optimization, SEO, and web analytics—perfect for someone who wants to own the complete build, performance, and growth of a healthcare-focused website. You'll translate company and customer needs into functional, branded, and search-optimized web experiences while driving lead generation and improving user engagement.

Responsibilities

• Design, build, and maintain responsive, high-performing web pages using HTML, CSS, JavaScript, and React.js
• Own the full web development lifecycle (design, development, testing, and deployment) ensuring quality, performance, and brand consistency
• Manage and customize the WordPress website, including CMS administration, PHP-based templating, plugin management, and custom functionality
• Integrate and troubleshoot RESTful APIs and third-party tools (forms, tracking, marketing tools) while ensuring optimal performance and data accuracy
• Execute SEO initiatives including keyword research, on-page optimization, technical SEO, and content pathway improvements to increase organic visibility
• Own website analytics, including tracking configuration, traffic monitoring, and reporting that translates performance into actionable recommendations
• Build and optimize landing pages, user journeys, and conversion pathways that support campaigns and lead generation
• Monitor core web vitals, site navigation, and content pathways; troubleshoot UI and performance issues
• Partner with the Marketing Lead to translate brand direction and campaign goals into effective web experiences

Requirements

• Bachelor's degree in computer science, web development, digital marketing, or related field, or equivalent professional experience
• 3–5 years of experience in front-end development or hands-on web roles with exposure to SEO, web optimization, or digital marketing
• Proficiency in React.js and JavaScript with strong understanding of core principles
• Solid understanding of HTML, CSS, and responsive design principles
• Experience integrating RESTful APIs and handling asynchronous operations
• Experience managing and maintaining WordPress websites, including CMS administration, plugin management, and troubleshooting integrations
• Experience with PHP (or strong willingness to learn) for CMS templating and customization
• Demonstrated SEO experience including on-page optimization, keyword research, and technical SEO fundamentals
• Proficiency with web analytics tools (Google Analytics/GA4 and Search Console) and ability to translate data into clear recommendations
• Familiarity with version control systems (Git) and modern front-end build tools
• Eye for aesthetics, design, and brand consistency
• Excellent project management skills and ability to work self-directed in a fast-paced environment

Nice to Have

• Prior UI/UX design experience

Commence is a healthcare technology company focused on data-centric transformation and quality improvement in healthcare delivery, combining data-driven solutions with clinical expertise to advance patient outcomes and operational efficiency.