Web Strategy & SEO Lead

About the Company

Harness is the AI Software Delivery Platform company, backed by leading investors including Goldman Sachs, Menlo Ventures, and IVP, and valued at $5.5B. The company helps teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle. With a global team across 26 offices and 25 countries, Harness powers over 185M deployments annually and enables customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%.

About the Role

Harness is seeking a strategic Web Strategy & SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth—responsible for ensuring Harness is discoverable across traditional search engines and emerging AI-driven discovery surfaces like LLMs and answer engines. You'll be a single-threaded owner of website strategy and organic growth, acting as the primary stakeholder for traffic quality, discoverability, conversion, and pipeline impact. If you thrive on clarity, leverage, and measurable outcomes while being fluent in Webflow and modern web tooling, this strategic leadership role is for you.

Responsibilities

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals including pipeline, product adoption, and brand objectives
• Define and evolve an AEO/GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization
• Lead keyword strategy, content gap analysis, competitive audits, and performance measurement across classic SEO metrics and emerging indicators of AI discoverability
• Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards to ensure scalability and performance
• Partner with Product Marketing, Content, Design, and Engineering to ship new site experiences, templates, and technical improvements while maintaining SEO hygiene and brand consistency
• Establish and enforce standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions
• Manage and direct external SEO/GEO agencies and vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes
• Set clear processes and prioritization for web work, balancing strategic initiatives with ongoing production needs

Requirements

• Proven experience as a Web Strategy Lead, SEO Lead, or similar strategic web ownership role in a B2B SaaS or technology company
• Deep fluency in Webflow and modern web tooling, with understanding of site architecture, CMS structure, and scalable content management
• Expert-level knowledge of SEO, including technical SEO, structured data, keyword research, competitive analysis, and content strategy
• Familiarity with AI-driven discovery surfaces and emerging AEO/GEO strategies (Google SGE, ChatGPT, Perplexity, Claude, etc.)
• Experience managing external agencies and vendors, with ability to set strategy and hold teams accountable to outcomes
• Strong analytical skills with ability to measure and optimize across multiple performance metrics and KPIs
• Excellent cross-functional collaboration skills and ability to partner effectively with Product Marketing, Content, Design, and Engineering teams

Harness is an AI Software Delivery Platform company valued at $5.5B that helps teams ship software faster with AI-powered automation across the entire software delivery lifecycle. The company has powered over 185M deployments and serves enterprise customers like United Airlines and Morningstar.