Webflow Developer — CRO Landing Page + Local SEO Build

About the Company

A commission-based lead generation platform is launching to connect Los Angeles car owners with vetted auto body shops. Starting with a single-shop pilot, the company is building a high-converting web presence to capture high-intent search traffic from people actively seeking accident repairs.

About the Role

This is a Webflow Developer role focused on building a CRO-first landing page and local SEO system for a lead generation platform. You'll work remotely to deliver a pixel-perfect build from Figma mockups, with every element optimized to convert visitors into phone calls and form submissions. This is ideal for a developer who understands conversion-driven design, local services marketing, and the technical requirements of Google Local Services Ads—and can deliver a production-ready site in 10–14 days.

Responsibilities

• Build a CRO-optimized Webflow homepage from Figma mockups with above-the-fold headline, trust signals, sticky click-to-call bar on mobile, and lead capture form
• Create a neighbourhood landing page template as a Webflow CMS collection that can be cloned per suburb without developer involvement
• Implement and validate LocalBusiness and Service schema markup on all pages, ensuring NAP consistency and verified Rich Results
• Structure pages to align with Google Local Services Ads requirements—service area alignment, NAP consistency, and page experience standards
• Integrate CallRail dynamic number insertion to track and attribute all calls by source channel
• Configure lead form with instant SMS or email notification to the shop upon submission
• Set up full tracking stack—GTM container, GA4, Meta pixel—with form submissions and calls tracked as conversion events and Google Search Console verified
• Ensure all pages pass Core Web Vitals with fast load times and zero bloat

Requirements

• Native Webflow expertise with demonstrated portfolio including CMS collections, custom code embeds, and Figma-to-Webflow builds
• Proven CRO fundamentals—you design for conversion, not aesthetics, and understand above-the-fold principles
• LocalBusiness and Service schema markup experience, implemented and validated (not just copy-pasted)
• Familiarity with Google Local Services Ads requirements—no briefing needed
• CallRail and dynamic number insertion experience in Webflow
• Full tracking stack configuration and verification with GTM, GA4, and Meta pixel
• Ability to deliver a published site within 10–14 days from receiving Figma files

Nice to Have

• Portfolio featuring a local service business website built to generate calls or leads
• Previous experience rolling out location-based landing page templates across multiple neighbourhoods

Application Requirements

To apply, provide:

• A Webflow site you've built for a local service business—ideally one optimized for calls or lead generation
• One sentence explaining how you'd structure Webflow CMS collections for a cloneable neighbourhood landing page
• Your realistic timeline from receiving Figma files to published site

Note: This is a pilot build for one shop. If the model performs, the template will replicate across 10–15 LA neighbourhoods, and the right developer becomes the go-to for that rollout.

A commission-based lead generation platform connecting LA car owners with vetted auto body shops, launching with a single-shop pilot and expanding through location-specific landing pages.