Webflow Guru/Website Manager

About the Company

Veracode is a global leader in Application Risk Management for the AI era, trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, Veracode operates in one of the hottest segments of the security market as a multi-award-winning, high-growth enterprise.

About the Role

Veracode is seeking an experienced Webflow Guru and Website Manager to own and evolve their enterprise B2B website as a strategic marketing and sales engine. This hands-on role requires deep Webflow expertise combined with website strategy and operations experience—you'll build responsive pages, manage complex migrations, optimize conversion paths, and lead the site's continued evolution. Based in Wheeling, West Virginia, this position is ideal for a developer who can balance technical depth with business acumen, working closely with the Creative Director and cross-functional marketing and sales teams.

Responsibilities

• Deliver hands-on Webflow development—build and refine responsive pages, CMS collections, reusable components, templates, and interactions while maintaining clear structure and styling conventions for scalability
• Execute design in Webflow with precision, translating Figma designs into polished experiences with strong attention to typography, spacing, layout, imagery, motion, and responsive behavior
• Own website strategy and priorities, turning marketing and sales goals into actionable roadmaps, balancing campaign needs with long-term improvements, and measuring results
• Lead the WordPress-to-Webflow migration, validating CMS structure, content migration, redirects, search visibility, tracking, forms, integrations, and launch readiness while resolving post-launch issues
• Optimize conversion and buyer journeys by improving navigation, landing pages, calls-to-action, forms, and conversion paths based on user behavior and testing
• Leverage analytics tools (GA4, Google Tag Manager, heatmaps, testing platforms) to identify opportunities, implement changes, and measure impact on qualified conversions and pipeline
• Partner on technical SEO, site architecture, crawlability, metadata, structured data, and content discoverability across traditional and AI-powered search channels
• Build and troubleshoot custom HTML, CSS, JavaScript, and third-party integrations; manage Marketo forms, Salesforce lead flow, and tracking; improve accessibility, page speed, and Core Web Vitals
• Evaluate emerging Webflow capabilities, AI-assisted workflows, automation, personalization, and experimentation tools to drive tested improvements
• Maintain enterprise website operations including publishing standards, permissions, documentation, QA, and content governance while setting clear requirements for agency partners

Requirements

• Advanced, recent Webflow expertise with a portfolio demonstrating personally built and maintained sophisticated production websites; ability to explain decisions around CMS architecture, components, responsive layouts, interactions, custom code, and maintainability
• Proven experience owning large B2B websites with hundreds of pages, multiple stakeholders, ongoing campaigns, and complex content and integration needs
• Strong design and development skills demonstrated through modern visual craft, ability to extend design systems, build new layouts, and write/debug HTML, CSS, and JavaScript
• Substantial experience with website migrations, particularly platform migrations at scale
• Deep understanding of website operations, analytics, conversion optimization, and ongoing post-launch performance responsibilities
• Ability to work hands-on and independently to solve technical problems while also developing and communicating website strategy

Nice to Have

• Active engagement with the Webflow ecosystem and knowledge of emerging AI-assisted development workflows and experimentation tools
• Experience with marketing technology integrations including Marketo, Salesforce, and marketing operations workflows
• Familiarity with enterprise website governance, publishing standards, and managing agency partner performance
• Track record of using data-driven insights to influence business decisions and improve qualified lead generation

Veracode is a global leader in Application Risk Management for the AI era, trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.