Webflow & SEO Specialist

About the Company

The Law Offices of Sabrina Li, P.C. is a prominent full-service U.S. immigration law firm with a strong presence across the United States, including offices in Los Angeles, Pasadena, Santa Ana, and Dallas, along with international operations spanning Asia, Africa, Central, and South America. Recognized as a 2025 Inc. Best Workplace honoree, the firm is committed to guiding individuals, families, and businesses through complex legal challenges with expertise, compassion, and integrity while fostering a supportive, collaborative, and growth-oriented environment.

About the Role

We are seeking a highly skilled Webflow & SEO Specialist to join our team on a part-time, remote basis. The ideal candidate will possess extensive hands-on experience managing Webflow websites and a comprehensive understanding of search engine optimization, including traditional SEO practices and emerging AI-driven search (GEO) trends. This role demands meticulous attention to detail, technical proficiency, and a proactive mindset to enhance website performance, search rankings, and visibility across search engines and AI-powered discovery platforms. You will collaborate closely with our marketing team to maintain and optimize our website, structure content effectively for indexing and ranking, and directly influence our online presence across the United States and internationally.

Responsibilities

• Maintain and regularly update the firm's Webflow website, including landing pages, content management, and technical fixes
• Optimize on-page SEO elements such as meta tags, headings, internal linking, and site architecture
• Implement and refine schema markup and structured data to enhance SEO and AI search visibility
• Support Generative Engine Optimization (GEO) by structuring content for AI-driven search, ensuring clear hierarchy, semantic relevance, and extractable answers
• Monitor website performance using tools like Google Search Console and GA4, and analyze data to identify opportunities for improvement
• Conduct regular site audits to ensure optimal performance, speed, crawlability, and indexing
• Collaborate with the marketing team to align website content with campaign objectives and search intent
• Stay updated with the latest SEO best practices, algorithm updates, and trends in AI search technology, recommending and implementing actionable improvements

Requirements

• Minimum 2 years of hands-on experience with Webflow, including site structure, CMS, and responsive design
• Solid understanding of SEO fundamentals, including technical and on-page optimization
• Experience with schema markup and structured data implementation
• Familiarity with Generative Engine Optimization (GEO) or experience structuring content for AI-driven search
• Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, or SEMrush
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent attention to detail, problem-solving abilities, and capability to manage multiple tasks independently in a remote environment

Nice to Have

• Experience working with international or remote teams

Benefits & Perks

• Competitive compensation based on experience and expertise
• Performance-based bonuses tied to measurable improvements in website and search performance
• Flexible, fully remote working arrangement
• Opportunity for long-term collaboration and increased responsibilities
• Exposure to a global team and innovative SEO strategies, including AI-driven search optimization
• Professional development opportunities and a supportive work environment

A prominent full-service U.S. immigration law firm with offices across the United States and international operations spanning Asia, Africa, Central, and South America. Recognized as a 2025 Inc. Best Workplace honoree.