Website Manager
Job Description
About the Company
RethinkFirst, founded in 2007, is a leading provider of scalable, evidence-based behavioral health solutions serving K-12 education, employers, healthcare providers, and payors. With nearly 500 team members supporting over 2,000 customers worldwide, RethinkFirst is transforming the behavioral health landscape through innovative technology, data science, and analytics that empower individuals and strengthen communities.
About the Role
RethinkFirst is seeking a Website Manager to own the day-to-day operation, quality, and governance of their public marketing websites across RethinkBH, RethinkCare, and RethinkEd. This hands-on role is ideal for a detail-oriented professional who excels at managing content management systems, coordinating cross-functional teams, and ensuring reliable digital experiences. You'll work with Webflow and other modern platforms to translate business requirements into polished web properties that drive performance and accessibility, based in Atlanta, GA.
Responsibilities
- Own day-to-day administration of the content management system, including pages, templates, components, permissions, publishing workflows, and content structure
- Manage intake and prioritization processes for website requests across business lines, translating approved needs into realistic plans and release schedules
- Build and update pages and landing pages using established components; coordinate with designers, developers, and agencies for new functionality or technical changes
- Lead website quality assurance and release readiness, including content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post-launch validation
- Monitor and improve website health, performance, uptime, Core Web Vitals, redirects, crawlability, metadata, and technical SEO fundamentals
- Maintain website forms and integrations, troubleshoot issues, and document technical requirements for internal or external development partners
- Implement website-side requirements for campaign tracking, consent management, and landing-page tests in partnership with Performance Marketing and Marketing Operations
- Create practical web governance, documentation, and reusable processes that reduce bottlenecks and clarify ownership, approvals, and standards
- Use analytics, Search Console, and site-quality tools to identify issues and opportunities, sharing recommendations with stakeholders
Requirements
- Bachelor's degree in marketing, web development, information systems, communications, or related field; or equivalent practical experience
- 3 to 5 years of hands-on experience managing production marketing websites and publishing through a modern CMS such as WordPress, Webflow, HubSpot, Contentful, or comparable platform
- Working knowledge of HTML and CSS with the ability to diagnose common front-end, template, form, and integration issues
- Practical experience with technical SEO, website accessibility, responsive design, redirects, page performance, and release quality assurance
- Experience using web analytics and site-health tools such as GA4, Google Search Console, or comparable platforms
- Strong project-management and stakeholder-management skills, including ability to triage requests, clarify scope, manage dependencies, and coordinate external partners
- Strong documentation, problem-solving, and follow-through skills in a multi-brand or multi-business environment
Nice to Have
- Experience in B2B software, healthcare, behavioral health, education technology, or another regulated industry
- Experience supporting consent-management tools, tag-management implementation, form integrations, or website experimentation platforms
- Familiarity with JavaScript, DNS and domain management, content governance, and AI-supported web technologies
About the Company
RethinkFirst is looking for a other based in Atlanta, GA.
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