Website Product Owner (Marketing)

About the Company

Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. The company delivers award-winning digital HR technology and advisory solutions that support employers and their employees. With a commitment to fostering an inclusive and innovative culture, Paychex offers endless opportunities for growth and development.

About the Role

As a Website Product Owner (Marketing) at Paychex, you'll direct pivotal work that aligns website operations with business objectives while driving digital innovation. This role is perfect for an independent decision maker who is passionate about enhancing the company's Webflow-hosted marketing and onboarding website, implementing a modern CMS, and optimizing user experience to convert visitors into paying customers. Based in St. Petersburg, FL, you'll collaborate with executive leadership, marketing, sales, and IT to ensure seamless digital experiences and high standards of security.

Responsibilities

• Develop and execute a comprehensive strategy to enhance the existing Webflow website in alignment with business objectives and stakeholder needs.
• Facilitate regular strategy and alignment meetings with executive leadership, marketing, sales, and IT to incorporate stakeholder input into the website enhancement process.
• Implement and customize a CMS within the Webflow-hosted website, establishing content workflows, roles, and processes for efficient content creation, approval, and publication.
• Enhance website design to improve user experience by focusing on navigation, responsiveness, visual appeal, and mobile usability across all devices.
• Collaborate with content creators to ensure brand alignment while operationalizing workflows for efficient content management within the new CMS.
• Optimize website content for search engines to improve organic traffic, monitor load times, and enhance mobile responsiveness.
• Manage and optimize integrations between the website, CRM, marketing automation, and analytics platforms while implementing automations to enhance marketing and onboarding efficiency.
• Set up and configure analytics tools to track KPIs and user behavior, providing regular reports and insights to drive ongoing website improvements.
• Ensure website security and adherence to data protection regulations such as GDPR by managing permissions and access controls within the CMS.

Requirements

• 5 years of experience in website product management or a similar role with a proven track record.
• Demonstrated expertise implementing CMS systems, preferably within Webflow.
• Strong experience leading UX redesigns and SEO optimization projects.
• Proven experience with marketing and CRM integrations.

Nice to Have

• Bachelor's Degree in Computer Science, Marketing, Business, or a related field.

Benefits & Perks

• Competitive base pay range: $81,100 - $127,400 per year (based on location, skills, education, and experience).
• Over 21 comprehensive rewards including medical coverage, virtual wellness classes, and tuition reimbursement.
• 401(k) with employer match, adoption assistance, and financial assistance programs.
• Generous paid time off, company holidays, and culture days with comprehensive work-life balance programs.

Paychex is a leading provider of HR, payroll, and benefits solutions for American businesses since 1971, offering digital HR technology and advisory services.