Website Specialist

About the Company

Belimo is a leader in innovative HVAC and building automation solutions, serving the commercial and industrial sectors globally. The company is committed to delivering high-quality products and digital experiences that drive customer success and operational excellence.

About the Role

As a Website Specialist at Belimo, you'll be the driving force behind the company's digital presence, optimizing web content, site architecture, and digital assets to maximize performance across search engines and AI-driven answer engines. This is an exciting opportunity for a detail-oriented professional with strong SEO and AEO expertise to join the Product Management Department in Danbury, CT, reporting directly to the Manager of Marketing Americas. You'll combine technical CMS expertise with strategic thinking to enhance user experience, drive website traffic, and support product launches that impact customers worldwide.

Responsibilities

• Serve as primary Magnolia/CMS expert, creating and auditing website content to identify improvement opportunities and optimize for SEO and AEO best practices
• Develop and implement strategies to improve website traffic, user engagement, and conversion performance using analytics insights
• Manage and maintain the download center, ensuring all documents are properly loaded, assigned, and functioning correctly across the website
• Conduct regular competitive analysis and user research to identify enhancement opportunities and improve overall website user experience
• Create and maintain quarterly analytics dashboards using Google Analytics and provide monthly SEO/AEO reporting with actionable recommendations
• Collaborate with product managers, marketing teams, and global web partners to optimize site architecture, keywords, title tags, META descriptions, header tags, and ALT tags for maximum search visibility
• Manage media assets in PIM systems, oversee website translations, conduct staff training, and coordinate website updates for product launches
• Perform comprehensive website audits following major updates to ensure functionality, accuracy, and proper link integrity across all Americas sites

Requirements

• Bachelor's degree in Marketing or related field
• Minimum 2-5 years of relevant work experience in web management, digital marketing, or related field
• Proficiency with CMS platforms (Magnolia or similar) and strong knowledge of website architecture and content management
• Advanced SEO and AEO knowledge with hands-on experience optimizing for both traditional search engines and AI-driven answer engines
• Proficiency in Microsoft Office, Google Analytics, and general PC literacy
• Strong written and verbal communication skills with excellent attention to detail and proofreading abilities
• Ability to work independently and collaboratively, manage multiple priorities, meet tight deadlines, and adapt quickly to changing environments
• Fluent in English

Nice to Have

• Experience with PIM (Product Information Management) systems and digital asset management platforms
• Familiarity with 3rd-party SEO/AEO tools and resources for competitive analysis and reporting
• Experience conducting user acceptance testing (UAT) and website quality assurance
• Knowledge of product lifecycle management and cross-functional collaboration with product teams

Belimo is a manufacturing company focused on building HVAC and building automation products. This role is part of their Product Management Department, maintaining and enhancing their corporate website.