Digital Designer

About the Company

RSM is a 30-year-old Charlotte-based experiential marketing agency specializing in retail events, shopper marketing, consumer promotions, and live brand experiences. We strive to create and develop campaigns that connect consumers and brands through meaningful experiences and flawless execution.

About the Role

We're seeking an exceptional Digital Designer to join our creative team in Charlotte, NC. This mid-senior level position offers the opportunity to design polished, engaging digital experiences that bridge brand storytelling, user experience, and visual design. You'll work across experiential and retail marketing projects, collaborating with our digital, creative, and account teams while guiding a Junior Digital Designer. The ideal candidate brings a strong understanding of digital design systems, interactive experiences, and emerging platforms to create digital touchpoints that not only look elevated but enhance the overall brand experience.

Responsibilities

• Design and develop visually compelling microsites, landing pages, and interactive digital experiences for experiential and retail programs
• Collaborate with and guide the Junior Digital Designer, ensuring high standards of creative quality and consistency across digital work
• Create social media graphics, branded digital assets, and campaign support materials
• Translate experiential ideas into engaging digital experiences through collaboration with creative, digital, and account teams
• Shape user flows, visual storytelling, and interactive moments across digital touchpoints
• Contribute presentation visuals, digital mockups, and concept work for client pitches and new business opportunities
• Maintain high visual standards across all digital creative and ensure consistency across platforms and experiences
• Stay current on emerging digital trends, interactive experiences, design systems, and modern web aesthetics, while exploring new AI-enabled tools and technologies

Requirements

• Strong portfolio showcasing digital design, interactive experiences, microsites, social content, and modern web aesthetics
• Experience designing in Webflow, Figma, Adobe Creative Suite, and other modern web or prototyping tools
• Strong understanding of responsive design, UX/UI principles, and digital storytelling
• Ability to create polished, presentation-worthy digital experiences with exceptional attention to detail
• Strong typography, layout, branding, and motion design instincts
• Ability to thrive in a fast-paced agency environment while maintaining high creative standards and managing multiple priorities
• Demonstrated ability to contribute to both physical and digital brand experiences through collaborative, cross-functional teamwork

Nice to Have

• Interest in experiential marketing, branded experiences, and emerging digital trends
• Experience exploring and evolving digital workflows and emerging technologies

RSM is a 30-year-old Charlotte-based experiential marketing agency specializing in retail events, shopper marketing, consumer promotions, and live brand experiences.