Digital Marketing and Content Specialist

About the Company

Istari Digital is a high-growth technology company enabling the next generation of AI-native engineering across aerospace, defense, and industrial enterprises. Their infrastructure platform orchestrates data across tools, organizations, and classification levels, removing barriers that limit digital engineering and empowering customers to modernize mission-critical workflows and unlock meaningful ROI from digital transformation at scale.

About the Role

As a Digital Marketing and Content Specialist at Istari Digital, you'll lead content creation and digital campaign execution across the company's marketing channels in the United States. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand—from emails and landing pages to digital ads, webinars, and social media. You'll own the full lifecycle of content and digital campaign execution, ensuring every touchpoint reflects Istari's brand and drives measurable pipeline impact.

Responsibilities

• Write email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns, including ABM-targeted content and broader campaign content; source and design accompanying visuals
• Repurpose long-form content into social posts, email snippets, and sales one-pagers to maximize reach across channels
• Plan and execute virtual webinars and livestreams, including identifying topics and audiences, building registration pages, managing promotion, and sending post-webinar follow-up to sales
• Schedule and maintain the social content calendar, monitor engagement by responding to comments and DMs, and track performance metrics such as follower growth and engagement rate
• Edit short-form video clips from event footage, employee and customer interviews, and podcast episodes into social-ready posts with trimming, captions, and platform-specific formatting
• Format and upload blog posts in Webflow, manage on-page SEO fundamentals including meta titles, descriptions, alt text, header structure, and internal linking, and monitor site health for broken links and indexing issues
• Maintain email list hygiene including segmentation, suppression lists, and bounce management; build and launch email campaigns and nurture sequences in the marketing automation platform
• Build and publish personalized landing pages for campaigns and target accounts to create tailored digital experiences
• Support execution of paid social and paid search campaigns, including account-based targeting such as LinkedIn ABM ads aimed at specific target accounts
• Run A/B tests on subject lines, send times, and creative to continually improve campaign performance
• Set up and maintain UTM parameters and CRM tagging so campaign and ABM performance can be traced and reported accurately
• QA every campaign before launch, checking links, formatting, personalization tokens, and mobile rendering to ensure quality delivery

Requirements

• Proven experience in digital marketing, content creation, or campaign execution with demonstrated ability to create on-brand content across multiple channels
• Strong copywriting skills with the ability to adapt tone and messaging for different audiences and formats (emails, ads, landing pages, social media)
• Hands-on experience with email marketing platforms, marketing automation, and CRM systems
• Proficiency with Webflow or similar web content management systems for blog publishing and landing page creation
• Experience with social media management, short-form video editing, and platform analytics
• Solid understanding of SEO fundamentals and on-page optimization best practices
• Ability to manage multiple campaigns simultaneously, track performance metrics, and report on results to inform strategy
• Attention to detail and strong QA mindset with the ability to catch errors before campaigns launch

Istari Digital is a high-growth technology company enabling AI-native engineering across aerospace, defense, and industrial enterprises, with an infrastructure platform that orchestrates data and modernizes mission-critical workflows.