Digital Marketing Manager

About the Company

Chowbus is a leading AI-powered restaurant technology SaaS platform serving thousands of restaurants across the U.S. and Canada. We provide comprehensive technology solutions spanning POS, AI, and digital tools that help restaurant owners operate more efficiently and grow their business, competing alongside Toast, Square, Clover, and Menusifu.

About the Role

We're seeking a Digital Marketing Manager to own Chowbus's entire digital presence—from organic search and SEO to website management, marketing analytics, and Google Ads. In this hybrid Chicago-based role, you'll turn data into strategic decisions, optimize our digital funnel from first click to demo conversion, and collaborate closely with Marketing, Sales, and Product teams to help restaurant owners discover and book demos with Chowbus.

Responsibilities

• Develop and execute Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure optimization, and Core Web Vitals improvements
• Conduct competitive SEO analysis against Toast, Square, Clover, and Menusifu to identify content and ranking opportunities
• Own day-to-day website CMS management, including page builds, edits, navigation updates, and content governance
• Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests and manage paid search budget for maximum ROAS
• Build and maintain marketing analytics dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion
• Launch and A/B test landing pages for campaigns, product launches, and events to improve conversion rates
• Deliver monthly and quarterly performance reports with actionable insights and recommendations for marketing leadership
• Partner with content, design, Sales, and RevOps teams to ensure lead data consistency and digital funnel optimization

Requirements

• 6+ years of hands-on digital marketing experience with proven ownership of SEO, website/CMS management, analytics, and Google Ads
• Demonstrated success improving organic search rankings and traffic using Google Search Console, SEMrush, or Ahrefs
• Hands-on experience managing a CMS (WordPress, Webflow, or similar) including landing page builds and site edits
• Strong proficiency with Google Analytics (GA4) and building reporting dashboards in Looker or similar tools
• Proven experience managing paid search budgets and reporting on ROAS and cost per lead
• Excellent written and verbal communication skills in English
• Bachelor's degree in Marketing, Communications, or related field, or equivalent work experience

Nice to Have

• Experience in restaurant technology, POS, payments, fintech, or B2B SaaS companies
• Background at a high-growth startup or scale-up
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms
• Basic HTML/CSS knowledge for CMS edits
• Professional or fluent proficiency in Mandarin Chinese (valuable for team collaboration and customer understanding)

Benefits & Perks

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance

Chowbus is an AI-powered restaurant technology SaaS platform that provides POS, AI, and digital tools to help restaurants run more efficiently. They serve thousands of restaurants across the U.S. and Canada and compete with Toast, Square, and Clover.