Director, AEO - SEO

About the Company

OutSystems is an AI development platform that empowers enterprises to build AI-powered apps and agentic systems they can trust in production. As a unified, agile, and enterprise-proven platform, OutSystems enables the fastest, safest, and most flexible way to build and continuously improve custom agentic applications through the full development lifecycle.

About the Role

OutSystems is seeking a strategic Director of SEO and AI Discoverability to lead the evolution of search strategy from traditional keyword-centric SEO to AI-native Generative Engine Optimization (GEO). In this Director-level position, you'll own how OutSystems appears when enterprise leaders query LLMs for solutions, while managing our critical migration from Sitecore XM to Webflow. This role is perfect for an experienced SEO leader ready to pioneer the next generation of search visibility across AI Overviews and LLM-powered engines.

Responsibilities

• Define and own a multi-year global SEO, AEO, and GEO strategy that maximizes traffic and conversions across traditional and emerging answer engine optimization landscapes
• Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary source of truth across ChatGPT, Perplexity, and Gemini
• Optimize off-site properties including Wikipedia, Reddit, G2, LinkedIn, YouTube, and AWS Marketplace to ensure maximum visibility across platforms that feed LLM training signals
• Lead technical SEO strategy for the Q1/Q2 migration to Webflow, providing guidance on technical governance, site-wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting
• Act as a strategic consultant for Brand, Product Marketing, Corporate Communications, DevRel, and Community teams to help them understand how their work feeds LLM training signals
• Build and own a measurement framework that tracks success metrics including Share of Model, citation triggers, and AI referral traffic, with organic customers as the north star

Requirements

• 7-10 years of building and scaling organic growth programs at B2B companies, with demonstrated expertise in content architecture, entity authority, technical SEO, and structured data
• Proven expertise in Generative Engine Optimization (GEO) and deep understanding of how LLMs retrieve, chunk, and cite content, with demonstrated testing of how content structure affects LLM outputs
• Expert knowledge of technical SEO including Schema, JSON-LD, site architecture, and proficiency with enterprise SEO tools; experience managing website migrations is highly preferred
• Experience with AI visibility tracking tools such as Profound or Brand Radar, combined with proficiency in standard SEO tools including SEMRush, Ahrefs, Google Search Console, and Google Analytics
• Demonstrated ability to drive alignment with content, brand, product, and engineering teams, with intuitive understanding that all company activities feed organic visibility

Benefits & Perks

Compensation: Director, SEO base salary range of $182,750 - $222,525 USD

Salary is determined based on industry standards, company performance, market conditions, job requirements, skills, experience, qualifications, and geographic location factors.

OutSystems is an AI development platform enabling customers to build AI-powered apps and agentic systems for enterprise use. The company is migrating from Sitecore XM to Webflow as their technical foundation.