Director of Growth

About the Company

BX Studio is a rapidly scaling digital agency specializing in web design, development, SEO/AEO, and website optimization for enterprise brands including Reddit, Headspace, and Verifone, as well as growth-stage startups. Recently named Webflow's 2025 Enterprise Partner of the Year, BX Studio has grown from 40 to nearly 100 people and doubled revenue in the past year, establishing itself as a leader in growth-focused digital strategy.

About the Role

As Director of Growth, you'll lead and scale BX Studio's Analytics & CRO practice—the team responsible for revenue intelligence, measurement strategy, and conversion optimization across the client portfolio. This is a player-coach role where you'll set the vision and methodology while personally leading growth strategy for key accounts, with full commercial responsibility for the practice. If you're passionate about building world-class growth practices and thrive at the intersection of data, strategy, and client success, this US-based position offers the opportunity to shape how a leading Webflow agency approaches performance and optimization.

Responsibilities

• Own the vision, roadmap, and methodology for the Analytics & CRO practice, including measurement architecture and experimentation frameworks
• Manage, mentor, and develop a team of strategists, with responsibility for hiring and scaling the function as it grows
• Build repeatable frameworks, playbooks, and standard operating procedures that ensure scalability and consistent excellence across client work
• Personally lead analytics and CRO strategy for key accounts, translating data into clear, prioritized recommendations for Marketing Managers, founders, and C-Suite stakeholders
• Partner with design, development, SEO/AEO, and content teams to ensure all deliverables drive measurable performance outcomes
• Own the commercial growth of the practice by shaping service offerings, supporting new business pitches and audits, and identifying expansion opportunities within existing engagements
• Define quality standards for measurement, experimentation, and reporting across all client work and serve as BX Studio's senior voice on growth and CRO internally and externally

Requirements

• 8+ years of professional experience in digital analytics, CRO, growth strategy, or website optimization, including team or function leadership
• Proven track record of building or scaling a practice, team, or discipline in an agency or consultancy environment
• Deep expertise across measurement strategy, funnel and behavioral analysis, conversion optimization, and experimentation design
• Strong client-facing presence and confidence advising senior stakeholders on strategic growth initiatives
• Commercial instincts with experience scoping work, supporting pitches, and expanding client accounts
• Ability to translate data into compelling narratives and actionable plans
• Process-oriented mindset with a demonstrated record of building scalable systems and workflows

Nice to Have

• Experience working with B2B SaaS, cybersecurity, fintech, healthtech, or enterprise tech clients
• Background in UX, digital strategy, growth marketing, or performance marketing
• Hands-on experience with Webflow websites
• Experience working alongside SEO/AEO teams
• Knowledge of server-side tagging, attribution modeling, or revenue analytics
• Background in landing page strategy, content strategy, or copywriting

Required Tools & Skills

• GA4 and Google Tag Manager
• Looker Studio and Google Search Console
• Hotjar or Microsoft Clarity
• VWO, Optimizely, or similar A/B testing tools
• Webflow
• Asana, Slack, and Google Workspace
• AI tools for analytics, reporting, research, and CRO workflows

BX Studio is a rapidly scaling digital agency specializing in web design, development, SEO/AEO, and website optimization for enterprise brands and growth-stage startups. They were awarded Webflow's 2025 Enterprise Partner of the Year and have grown from 40 to nearly 100 people in the past year.