Sr. Digital Experience Manager

About the Company

Our client is a leader in the Enterprise Technology space, building innovative solutions for B2B digital presence. They're seeking a Sr. Digital Experience Manager to drive strategic growth through optimized web experiences and conversion-focused digital initiatives.

About the Role

As Sr. Digital Experience Manager, you'll own the website experience strategy and execution for a growing B2B digital presence, with a strong focus on conversion, usability, and site performance. This remote, full-time position is perfect for a hands-on digital leader who can partner with brand, development, and marketing teams to keep the web experience visually consistent, technically sound, and aligned to evolving priorities. You'll drive measurement, experimentation, and optimization to support both demand generation and a high-quality customer journey. This is an ideal opportunity for someone with deep Webflow expertise and CRO experience in the SaaS or technology space.

Responsibilities

• Optimize user flow and on-site UX for conversion paths and navigation across 265+ pages
• Manage relationships with brand and development teams for Webflow page design and implementation
• Maintain visual and component consistency as brand direction evolves
• Monitor and optimize technical SEO and site health metrics, including GA4 and GTM tracking accuracy
• Conduct A/B and multivariate testing to inform site improvements and drive conversion gains
• Develop and manage the conversational marketing playbook and tool governance
• Oversee technical execution of AI Answer Engine optimization
• Maintain content ownership map and ensure accurate tracking across the site

Requirements

• 5-8+ years in digital experience, web management, or conversion rate optimization (CRO), preferably in B2B SaaS or technical infrastructure
• Hands-on expertise with Webflow CMS and modern web platforms
• Proficiency in GA4, Google Tag Manager (GTM), technical SEO, and AEO troubleshooting
• Strong design sensibility and ability to work within established brand systems
• Familiarity with conversational marketing tools and chat logic
• Self-starter mentality with the ability to work autonomously in a lean team environment

Nice to Have

• Conversational marketing and AI Answer Engine implementation experience
• Experience managing large-scale website content ecosystems (250+ pages)

Benefits & Perks

• Health Care Plan (Medical, Dental & Vision)
• 401(k) with 3% Company Contribution
• Pre-IPO Stock Options
• At least 12 Public Holidays
• Flexible Time Off

An Enterprise Technology leader in the B2B SaaS or technical infrastructure space seeking to optimize their growing digital presence and customer journey.