Senior Growth Manager, Web Experience & CRO

About the Company

Rhythm Energy is a renewable energy and technology company on a mission to make energy simpler, smarter, and more accessible. They combine deep energy market expertise with technology, design, and data to create transparent, customer-centric energy solutions, from innovative energy products to emerging technologies like virtual power plants and distributed energy resources.

About the Role

Rhythm Energy is seeking a Senior Growth Manager, Web Experience & CRO to own the website optimization roadmap and drive conversion growth across their digital ecosystem. This hands-on role combines conversion rate optimization, experimentation, technical performance, and cross-functional leadership to improve customer acquisition and enrollment efficiency. You'll be a great fit if you're an analytical, proactive leader with 7+ years of web growth and CRO experience who loves solving complex problems and collaborating across disciplines to ship meaningful improvements.

Responsibilities

• Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency while improving landing pages, navigation, plan discovery, and enrollment experiences
• Build and execute a structured CRO program including hypothesis development, A/B testing, measurement, and iteration across messaging, CTAs, forms, and enrollment flows
• Analyze customer behavior and funnel performance using GA4, Google Tag Manager, BigQuery, and behavioral analytics to identify friction points and growth opportunities
• Identify and prioritize technical improvements to site speed, mobile usability, Core Web Vitals, and overall website performance
• Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search
• Collaborate with Growth, Design, Engineering, Analytics, and external agencies to turn optimization opportunities into shipped improvements
• Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership

Requirements

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue
• Strong hands-on experience designing, running, and interpreting A/B tests with knowledge of experimentation methodology and statistical principles
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently
• Working knowledge of HTML, CSS, JavaScript, and technical SEO
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact
• Proactive, hands-on approach with strong cross-functional collaboration and communication skills

Nice to Have

• Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries
• Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels
• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution

Rhythm Energy is a renewable energy and technology company combining energy market expertise with technology and design to create customer-centric energy solutions, including products like virtual power plants and distributed energy resources.