Director, SEO

About the Company

OutSystems is an AI development platform that is unified, agile, and enterprise-proven. They enable customers to build AI-powered apps and agentic systems that can be trusted in production by providing the fastest, safest, and most flexible way to build and continuously improve custom agentic applications through the full development lifecycle.

About the Role

OutSystems is seeking a strategic Director of SEO to lead the evolution of their search strategy from traditional keyword-centric SEO to AI-native Generative Engine Optimization (GEO). In this role based in the United States, you'll own how OutSystems shows up when enterprise leaders ask LLMs for solutions, while leading a high-impact strategy during their crucial migration from Sitecore XM to Webflow. This is an exciting opportunity for an SEO leader ready to shape the future of search visibility in the AI era.

Responsibilities

• Define and own a multi-year global strategy that maximizes traffic and conversions across traditional SEO and emerging Answer Engine Optimization (AEO) landscapes
• Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary "source of truth" in AI-generated answers across ChatGPT, Perplexity, and Gemini
• Optimize off-site properties like Wikipedia, Reddit, G2, LinkedIn, YouTube, and AWS Marketplace to maximize visibility across platforms that feed LLM training signals
• Lead the organic search strategy for the migration to Webflow, providing guidance on technical governance, site-wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting
• Act as a strategic consultant across Brand, Product Marketing, Corporate Communications, DevRel, and Community teams to help them understand how their work feeds LLM training signals
• Build and own a measurement framework with organic customers as the north star, tracking new success metrics including "Share of Model," citation triggers, and AI referral traffic

Requirements

• 7-10 years of building and scaling organic growth programs at B2B companies with real command across content architecture, entity authority, technical SEO, and structured data
• Demonstrated expertise in Generative Engine Optimization (GEO) and deep understanding of how LLMs retrieve, "chunk," and cite content, with experience tracking citations and testing how content structure affects LLM outputs
• Expert knowledge of technical SEO including Schema, JSON-LD, site architecture, and proficiency with enterprise tools; experience managing website migrations highly preferred
• Experience with AI visibility tracking tools such as Profound, Brand Radar, or similar platforms used to measure brand presence across answer engines, and proficiency with standard SEO tools such as SEMRush, Ahrefs, Google Search Console, and Google Analytics
• Proven ability to drive alignment with content, brand, product, and engineering teams with an intuitive understanding that everything the company does feeds organic visibility

Benefits & Perks

Salary Range: $182,750 - $222,525 Base Salary

OutSystems offers competitive compensation packages determined by industry standards, company performance, market conditions, job requirements, skills, experience, qualifications, geographic location, cost of living, and regional market conditions.

OutSystems is an AI development platform that enables customers to build AI-powered apps and agentic systems for enterprise use. The company is migrating its website from Sitecore XM to Webflow in FY26.