Landing Page and CRO Specialist

About the Company

Surge is a growing ad agency specializing in highly effective ad campaigns for ambitious B2B and B2C SaaS companies in cutting-edge sectors including AI, No-code, Healthcare, FinTech, Robotics, and more. They provide end-to-end customer acquisition services, from landing page design and conversion tracking to analytics and paid ad campaigns, helping startups and scale-ups drive customer growth.

About the Role

Surge is hiring a Landing Page and CRO Specialist to design and optimize high-converting websites and landing pages using Webflow while running conversion rate optimization experiments. You'll work directly with the Founder to expand the Operations Department, partnering closely with the Media Buying Team to create landing pages that drive real results for clients. This is an ideal role for a growth-focused professional who thrives in a fast-paced environment working with ambitious B2B SaaS startups and wants autonomy to solve complex problems. The position is based in the US and offers significant opportunity to shape how Surge approaches paid acquisition and customer growth strategies.

Responsibilities

• Build and design Webflow sites and landing pages with support from media-buying team members
• Autonomously set up, run, and report on conversion rate optimization experiments and A/B tests
• Implement event tracking, analytics events, and conversion tracking across landing pages
• Identify and execute optimizations across landing pages to improve conversion rates
• Set up data integrations between ad platforms, CRMs, and analytics dashboards
• Create and maintain analytics dashboards to understand customer behavior and identify growth opportunities
• Develop processes and best practices for CRO experiments and paid acquisition strategies

Requirements

• Proven expertise in building landing pages, setting up conversion events, A/B testing, and CRO optimization
• Strong experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion APIs
• Proficiency with spreadsheets and ability to create complex formulas to analyze CRO data
• Hands-on experience running conversion rate optimization tests, reporting results, and implementing changes based on data
• Detail-oriented mindset with a data-driven approach to optimization and problem-solving
• Autonomous work style with ability to move fast, prioritize multiple client projects, and manage your own workflow
• Passion for staying current with industry trends in digital marketing, paid ads, and optimization techniques

Nice to Have

• Experience working in the tech sector and with early-stage startups (Seed and Series A funded companies)
• Familiarity with media buying platforms and paid advertising strategies (PPC, social ads, etc.)
• Understanding of startup culture and how ambitious growth-focused companies operate

Benefits & Perks

No specific benefits or perks were mentioned in the original job posting.

Surge is a growing ad agency specializing in high-converting campaigns for B2B and B2C SaaS companies in AI, No-code, Healthcare, FinTech, and Robotics. They provide end-to-end customer acquisition services including landing page design, conversion tracking, analytics, and paid ad campaigns.